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Channel Marketing Coordinator,China

Beijing or Shanghai , China
Description

Channel Marketing Coordinator

China

 

About Us

Shorelight is reinventing the international education

experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

 

Job Overview

Shorelight is seeking a dynamic individual to execute Shorelight’s marketing strategy, consisting of content development, e-mail, collateral, social media, and other online communications to help shape our marketing message. The Channel Marketing Coordinator is an integral part of the marketing team assisting the Channel Marketing Manager in marketing products through managing e-mail and social media campaigns, maintaining promotional materials inventory.

 

This position will directly report to Channel Marketing Manager (Greater China) and work closely with the in-country recruitment team, to assist with localized marketing strategy to drive recruitment of international students from the region. The Channel Marketing Coordinator will have a positive, can-do attitude, strong attention to detail, and exceptional communication skills.

 

Key Responsibilities

The responsibilities of this position include:

  • Support Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
  • Localize the collaterals that reflect each university’s brand including writing copy, producing print banners, and localize training documents, and videos to educate parents, students, feeder schools and agents about programs
  • Ensure all channel marketing materials are properly customized and localized including translation, attention to cultural sensitivities.
  • Support with localized channel collateral planning, quality control, and production
  • Upload and maintain China localized materials folders in Sharepoint and the agent portal
  • Utilize third party vendors for technical expertise and manage these relationships
  • Support with China print and channel network distribution.
  • Coordinate internal team to organize conferences, events, or tradeshows
  • Ensure sufficient marketing materials and promotional items are in stock and manage shipping to various corporate and channel partner events and conferences internationally
  • Support and cooperate with Recruitment team to planning, designing, preparing the materials before important/key activities, seminars, agent re-treats, annual meeting, etc., and follow up the whole process.
  • Support annual gifts plan

 

Qualifications

  • Related background in Business, Marketing, Media, PR.
  • 2-3 years’ tactical marketing experience preferably within international education or higher education
  • Able to manage projects and move them forward in a timely manner toward completion despite obstacles and challenges
  • Strong fact checking abilities and attention to detail
  • Excellent project management skills including setting priorities and anticipating needs
  • Strong work ethic, commitment to excel, and proven ability to work independently
  • Experience and/or strong interest in the higher education industry
  • Eligibility to work under pressure workflow

 

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com.

 

Shorelight is an Equal Opportunity Employer.