About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens. 

Job Overview

The Senior Campus Marketing Coordinator (SCMC) is responsible for creating engaging and high-quality student-facing content and supporting the execution of marketing strategies to increase student enrollment and drive conversion across a portfolio of university partnerships. This includes marketing and promoting the full suite of program offerings, both graduate and undergraduate, and increasing brand awareness across the portfolio campuses and global community. The SCMC reports to the Associate Director, Program Marketing, with a dotted line to the Associate Director, Campus Operations, and works closely with global recruitment, Campus Partnership leadership, and University marketing.

Working under the direction of the enrollment management team, the SCMC plays a central role in developing and executing the marketing strategy for the programs on campus and around the world, including content development, virtual and in-person presentations and events, video creation, email and social media content, and student testimonials. With a strong focus on the student, the SCMC works with partnership staff to drive new student enrollment through strategic marketing and conversion campaigns and activities that highlight the student experience and service differentiators of the program.

The SCMC possesses strong content creation and project management skills and the ability to work independently. The SCMC possesses a strong understanding of the brand and value propositions across their portfolio universities, as well as the brand of Shorelight. He or she maintains expertise in the products at the partnerships and insight into markets where the international students are originating , and is able to prioritize and initiate campaigns and projects to increase on enrollment and prospective student engagement. This individual is an integral part of the Shorelight team and demonstrates a positive, can-do attitude, strong attention to detail, exceptional communication and project management skills, and a love of storytelling across media platforms.

Essential Functions

Enrollment Growth

• Partner with the centralized marketing communications team to create and update compelling content and marketing across a portfolio of six campus partnerships
• Work with stakeholders to convert qualified leads into applicants and enrolled students, through emails, webinars, and other proactive outreach and communications
• Work with global recruitment teams to create marketing collateral, emails, webinars and more tailored to their region and prospective students
• Arrange and manage virtual events such as webinars and campus connect calls and supports presentations and content creation as needed
• Work with Shorelight’s central operations team to support and operationalize campus visits, including prospective student visits, parent visits, campus open days, Shorelight staff visits, education counsellor familiarization trips and more; while highlighting each university’s unique selling points
• Deep knowledge of conversion points during student journey and best practices on continued optimization within their portfolio universities

Program Promotion

• Support the HQ marketing team and campus leadership to execute the annual marketing strategy for universities and programs in the portfolio
• Develop content that highlights international students’ experiences and stories to create authentic connections with prospective students through photos, videos, blogs, testimonials (video and print) and social media
• Act as the primary point of contact and work directly with university marketing and other departments to access existing high-quality content
• Manage strategy and content creation for the program’s social media presence, including but not limited to Facebook, Twitter, Instagram, and the program blog
• Manage student ambassador program and student-generated content to further promote portfolio universities across all channels and marketing platforms

Collateral Creation and Management

• Ensure that existing material, forms, etc. are accurate and updated across all platforms, including company intranet, company Digital Asset Management tool, digital/web and print
• Ensure all marketing collateral adheres to brand guidelines and proper approvals are received
• Work with the product, training, and recruitment enablement teams to develop and publish marketing collateral for the portfolio universities best suited to the global team

Minimum Qualifications

• Bachelor’s degree in marketing, communications, media, journalism, or related field
• 2-4 years of experience in marketing
• Fluency in social media marketing and email marketing
• Demonstrated self-starter who can think creatively and independently  
• Strong team player with outstanding interpersonal skills
• Excellent organizational skills and strong attention to detail
• Demonstrated writing skills
• Ability to take initiative, perform multiple assignments, and complete projects in a timely manner
• Eligibility to work in the United States without sponsorship

Preferred Qualifications

• Project management experience
• Demonstrated photography and/or videography skills
• Experience in the use of, or knowledge of, technology to support marketing strategies
• Experience or interest in university/education marketing
• Familiarity with GoogleAnalytics and email management systems

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required–Education, Criminal, Identity

Shorelight is an Equal Opportunity Employer.