Senior Marketing Coordinator

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Senor Marketing Coordinator role reports to Senior Channel Marketing Manager, Greater China and supports a team of China Marketing team responsible for executing local marketing strategies in the region targeted at national channels.

This position will work closely with the in-country recruitment team and external vendor team to manage all social media platforms and campaign, to execute and monitor multiple campaigns’ result to assist student recruitment both for 2B/2C channels.

Key Responsibilities

• Support Senior Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
• Monitor and manage all social media platforms, initiate related social media content calendar and work develop related contents
• Manage livestreaming platforms, support Marketing and Product team on the livestreaming/webinars, online events, monitor the event’s result
• Initiate 2B/2C facing contents to develop comprehensive understanding of target consumers and ideal channels for brand awareness, lead generation and conversion – continually deepen understanding of nuances of student personas
• Maintain a strong data-driven approach to daily marketing performance on social media and other digital platforms
• Support on the marketing communications campaign to 2C students via social media or other platforms
• Support and cooperate with Recruitment team and Event Planning team to planning, designing, preparing online/ offline activities, agent re-treats, annual meeting, etc., and to leverage digital tools to track and analyze events’ ROIs
• Work closely with internal teams to explore new digital marketing promotional channels try toand build up more potential marketing collaborations to support channel expansion strategy
• To collaborate with the team on email nurturing campaigns via Marketo together with CRM system to ensure overall healthy conversion rate

Core qualifications

• Bachelor’s degree or above, preferably in marketing, business, Education–Technology, or related area
• Proficient in English, Native in Chinese
• 3 years’ tactical marketing experience preferably within international education industry
• Good skills and knowledge on social media area and environment
• Good contents development skills, especially for social media and EDM area
• Good Excellent communications skills to different stakeholders within or without the team
• Strong multi-tasks management and organization skills and Eligibility toability to work under pressure workflow
• Proficiency with CRM technology and reporting programs/systems preferred
• Excellent skills in Microsoft, PowerPoint, Adobe and other Digital Marketing Tools, e.g., Marketo etc.
• Creative thinking and abilities to pay attention to details
• Eligibility to work under pressure workflow
• Collaborative team builder with a strong team orientation

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight Education is an Equal Opportunity Employer