About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Director, Product Marketing (South Asia), develops and implements a comprehensive marketing strategy for the B2B channel that builds brand recognition of Shorelight’s university partners in South Asia. He or she drives interest and enrollments from students seeking educational experiences from leading U.S. universities, achieved primarily through B2B partnerships with education agencies and representatives. 

The Director, Product Marketing (South Asia), is a creative thinker with independent judgment who can develop high-quality and innovative marketing campaigns and initiatives through the B2B channel and integrated with all other channels where possible. Working with the Senior Regional Director, South Asia, and the Senior Director, Product Marketing, this person works cross-departmentally to execute specific country marketing objectives to support the achievement of enrollment targets. He or she builds and manages a South Asia–based, B2B marketing team to execute on-brand and strategically aligned product marketing campaigns and initiatives throughout South Asia.

This position works closely with Shorelight’s university partners, global marketing team (including direct marketing team in Delhi), and South Asia-based recruitment teams; it reports to the Senior Director, Product Marketing.

Essential Functions

• Develop and execute a comprehensive marketing plan to drive student enrollments across undergraduate and graduate, and ancillary university programs for the South Asia market to support enrollment goals
• Build high-level, strategic, and individualized strategies for each product throughout South Asia, through the B2B channel
• Build and work with in-country direct marketing team to execute marketing campaigns across print, digital, social media, and third-party partnerships; B2B sales collateral creation; and student lead generation through SEO, SEM, and digital advertising
• Grow university brands’ online and offline presence, and build multipart engagement campaigns to generate leads and improve conversion rates at all points of the funnel
• Ensure all university sales materials are properly branded and localized, including translation (where applicable), accurate product information, and attention to cultural sensitivities to ensure high-quality, impactful sales collateral for the South Asia recruitment team and our partners
• Ensure that ongoing training, support, and detailed product knowledge is being provided to internal and external recruitment providers and external marketing firms
• Manage suite of third-party vendors for technical expertise and expansion of marketing capabilities.
• Provide in-depth feedback loop, regional insights, and analytics to central leadership and program and university partner leadership
• Brand the universities for international audiences and ensure that accurate information about programs, requirements, and admissions processes are communicated to potential applicants
• Contribute and drive toward channel expansion goals, providing marketing insight and, where appropriate, execution

Minimum Qualifications

• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
• 8+ years’ strategic and tactical marketing experience, preferably within international education or higher education
• Experience developing and implementing a high-level marketing plan and managing an annual budget in South Asia, preferably one marketing directly to consumers through an integrated online and offline campaign
• Extensive experience managing a multi-functioning and integrated marketing team, B2B marketing, event planning, print collateral, and digital marketing campaigns
• Ability to think independently, thoroughly, and critically in fast-paced contexts
• Ability to collaborate with stakeholders from local, national, and international constituencies
• Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
• Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
• Strong knowledge of global and local social media
• Experience living, working, or studying outside of South Asia, ideally in the United States
• Working fluency in English

Preferred Qualifications

• Experience with U.S. consumer brands

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.