SHORELIGHT 

Product Sales Specialist, Beijing  

About Us 

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens. 

Job Overview 

Shorelight Education is seeking to hire a Product Sales Specialist to execute a student recruitment strategy across China targeted at international students seeking a US university degree.  The Product Sales position, reporting directly to the Senior Product Sales Manager China, will work across all channels to maximize the recruitment efforts in the China for a specific set of Shorelight partner universities.  The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus based teams. The product sales role will be approximately 80% sales/product management and 20% marketing. 

Key Responsibilities 

The responsibilities of this position include: 

• Work across all channels within China to achieve specific targets for a specific set of products
• Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
• Develop and execute a product specific recruitment plan across China in conjunction with Shorelight regional recruitment and campus teams
• Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director and campus managing directors and product management team
• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
• Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
• work closely with sales and product team, to deliver counsellor training to Shorelight partners in the region as needed
• Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events.  Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
• Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
• Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
• Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
• Work effectively with the university liaisons to ensure smooth entry into the school or program
• Assist regional recruitment teams in organizing and delivering pre-departure events
• Other ad-hoc assignments

Security 

• Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures
• Take responsibility for any Shorelight assets assigned to you
• Promptly report any security events, incidents or weaknesses to Shorelight Security

Qualifications 

• 1+ years of experience in the international education/recruitment industry
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, strong drive for results, pressure-resilient
• Proficiency with CRM technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a team based customer service ethic
• Willingness and ability to travel across all tires of China cities and to the US is required
• Beneficial to have existing network and relationships within the education industry across China and a strong working knowledge of key international markets, programs and products
• Fluency in English and Chinese
• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area

Application Process 

Interested candidates should submit their resumes and cover letters to  

recruitmentchina@shorelight.com 

Shorelight is an Equal Opportunity Employer 

Assistant Recruitment Manager, Student Recruitment,

Beijing, China

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists the Recruitment Manager in executing a student recruitment growth strategy across the North China Region that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

Essential Functions

•          Execute Shorelight’s university partners’ student recruitment growth strategies, partnering with the Recruitment Manager as well as Shorelight’s other functional departments for all branding, strategies, activities, and collateral.

•          Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships.

•          Own channel expansion goals and ensure market penetration in the sales territory.

•          Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of the recruitment process to the Recruitment Manager, using technology systems and tools.

•          Maintain maximum levels of competitor awareness, product knowledge, and market intelligence

•          Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors.

•          Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on the conversion of inquiries to applications.

•          Work effectively with the university liaisons to ensure a smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

•          Security

•       Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures

•        Take responsibility for any Shorelight assets assigned to you

•        Promptly report any security events, incidents or weaknesses to Shorelight Security

Minimum Qualifications

•          Bachelor’s degree or above, preferably in sales, marketing, communications, business, international relations, or related area

•          Proficient in English, Native in Chinese

•          3+ years of experience in the international education/recruitment industry in Beijing and North China

•          Strong sales and account management skills

•          Proven track record of working collaboratively in a matrix governance model

•          Proficient with technology and reporting programs/systems

•          Excellent communication and presentation skills

•          Exemplary customer service skills and ability to foster a customer service ethic within the work team

•          Willingness to travel

•          Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

•          Strategic-minded and sales-driven, with strong drive for results, and pressure-resilience

•          Existing network and relationships within the education industry in Beijing and North China; strong working knowledge of key international markets, programs, and products; and US higher education are all pluses

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.

Shorelight – Business Development Manager

North China

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Business Development Manager for North China will be responsible for execution of an important element of the regional growth strategy, focusing on the regional new channels development, and recovery/expansion of B2B sub-agent network in the region. The role also supports to explore local market demand and drive the exisiting program optimization and localization, to build network and partnership with local high schools and universities partnership,  driving new business opportunities. The role will be assigned a portfolio of B2B sub-channels and new channel partners to manage and develop towards achievement of an expected revenue target, and the work will require significant cooperation with Regional Recruitment, Product and national Marketing teams to reach the desired level of short term and long-term, consistent channel partner productivity.

This position is based in Beijing and reports directly to the Assosicate Director of Business Development for China.

Key Responsibilities

• Contribute to the design of the regional business development growth strategy, and lead on its execution and successful delivery 
• Lead the initial approach to new channel/partner, then following an agreed engagement process, in collaboration with regional recruitment team, pitch and negotiate through to contract and a sales goal.
• Ongoing relationship management and maintaining of the new partnerships post-contract.
• Build relationships with both active and inactive sub-agents within the assigned account portfolio with the aim of raising portfolio-wide levels of performance and provide accurate and timely performance forecasts and introduce tactics to address challenges and any barriers to achievement of target.
• Work closely with colleagues in Marketing and Product teams to ensure channel partners are given the materials, knowledge and skills needed to reach desired levels of performance
• Share best practice and take a collegiate approach to working with other members of the business development team in other regions in China, such as providing thoughts and feedback on enrolment trends, industry insights, competitor activity and market environment
• Devise a researched, measurable method of managing the Shorelight product mix across a range of channel partner profiles and business models, also be able to grasp regional trend and market demand, to contribute the exisiting product optimation and localization and seize the new business opportunities.
• Attend and deliver training sessions, information sessions and other similar events to drive and support channel partner performance (will require travel across the assigned region, which will vary based on the season and period within the recruitment cycle)

Qualifications, knowledge and skills

• Bachelor’s degree, preferably in marketing, communications, business, international relations or a related area
• 3–5 years of experience in the international education/recruitment industry
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, with strong drive for results
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient
• Proficient with technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Existing network and relationships within the education industry in China, particularly in Tier 1-3 cities in the North, would be a plus
• Strong working knowledge of key international markets, programs, and products would be a plus
• Language requirements: Chinese and English (fluent) are a must.
• Ability to work in the hiring location (Beijing) without sponsorship, and willingness to travel regularly.

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

                      Shorelight is an Equal Opportunity Employer.

Assistant Recruitment Manager, Student Recruitment

 Beijing, China

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists in executing a student recruitment strategy across North China that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

Essential Functions

• Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Recruitment Manager as well as Shorelight’s Global Marketing Team for all marketing and advertising strategies and collateral
• Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
• Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Recruitment Manager, using technology systems
• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
• Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
• Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on conversion of inquiries to applications
• Work effectively with the university liaisons to ensure smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

Minimum Qualifications

• Bachelor’s degree or above, preferably in marketing, communications, business, international relations, or related area
• Proficient in English, Native in Chinese
• 3+ years of experience in the international education/recruitment industry in North China
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Proficient with technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Willingness to travel
• Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

• Strategic-minded and sales-driven, with strong drive for results, and pressure-resilient
• Existing network and relationships within the education industry in North China; strong working knowledge of key international markets, programs, and products; and US higher education are all pluses

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.

Assistant Recruitment Manager, Student Recruitment

 Beijing, China

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists in executing a student recruitment strategy across North China that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

Essential Functions

• Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Recruitment Manager as well as Shorelight’s Global Marketing Team for all marketing and advertising strategies and collateral
• Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
• Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Recruitment Manager, using technology systems
• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
• Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
• Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on conversion of inquiries to applications
• Work effectively with the university liaisons to ensure smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

Minimum Qualifications

• Bachelor’s degree or above, preferably in marketing, communications, business, international relations, or related area
• Proficient in English, Native in Chinese
• 3+ years of experience in the international education/recruitment industry in West & South China
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Proficient with technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Willingness to travel
• Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

• Strategic-minded and sales-driven, with strong drive for results, and pressure-resilient
• Existing network and relationships within the education industry in West & South China; strong working knowledge of key international markets, programs, and products; and US higher education are all pluses

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.