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Business Development and Short Term Program Sales Manager

Beijing or Shanghai , China
Shanghai , China
Description

Shorelight – Business Development and Short Term Program Sales Manager

 

China

 

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

 

Job Overview

Shorelight is seeking a dynamic and experienced Business Development and Sales Manager to lead our sales efforts in China from strategy through execution for our growing short term program portfolio. As a pivotal member of the Marketplace leadership team, he/she/they will drive revenue growth for Shorelight’s short term programs including summer programs.  The Business Development and Short Term Program Sales Manager will be responsible for unlocking new sales channels and driving growth of Shorelight’s short term program enrollment.  He/She/They will be responsible for the regional growth strategy, focusing on new channel development, and recovery/expansion of B2B sub-agent network in the region. The role also supports program optimization and development, to drive enrollment goals. The role will be assigned a portfolio of short term programs and expected revenue target, and the work will require significant cooperation with Regional Recruitment, Product and Marketing teams. This position reports directly to the Senior Vice President, Shorelight Marketplace.

 

The Business Development and Sales Manager is strategic-minded and sales-driven with a strong drive for results.  He/She/They has exemplary customer service skills along with the ability to foster a team-based customer service ethic and has a proven track record of working collaboratively in a matrix governance model.  The Business Development and Sales Manager has exceptional oral and written communication skills, professional presentation skills, and demonstrated success in launching new products in international market.  He/She/They has a strong sense of urgency, is comfortable multitasking, changing priorities to fit business needs, and manages time efficiently.

 

Essential Functions

 

Business Development and Relationship Management

  • Contribute to the design of the regional business development growth strategy, and lead on its execution and successful delivery to unlock new sales channels focused on short term and summer programs.
  • Ongoing relationship management and maintenance of new partnerships post-contract.

 

Program Sales

  • Attend and deliver training sessions, information sessions and other similar events to drive and support channel partner performance to drive sales.
  • Work closely with colleagues in Marketing and Product teams to ensure channel partners are given the materials, knowledge and skills needed to reach desired levels of performance.
  • Build relationships with both active and inactive sub-agents with the aim of raising portfolio-wide levels of performance and provide accurate and timely performance forecasts and introduce tactics to address challenges and any barriers to achievement of revenue target.
  • Develop and execute sales strategies to meet or exceed assigned revenue targets and contribute to overall business growth.

Market Research and Analysis

  • Stay informed about industry trends, regulatory changes, and competitive offerings relevant to short term program offerings in the US.
  • Participate in regular product trainings with key partners.
  • Gather insights from channel partners to continuously improve our products and services.
  • Contribute to product pricing analysis and strategy

Security

  • Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures.
  • Take responsibility for any Shorelight assets assigned to you.
  • Promptly report any security events, incidents, or weaknesses to Shorelight Security.

 

Minimum Qualifications

  • Bachelor’s degree, preferably in marketing, communications, business, international relations or a related area
  • 35 years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Strategic-minded and sales-driven, with strong drive for results
  • Ability to work successfully in a fast-paced environment while remaining pressure-resilient
  • Strong working knowledge of key international markets, programs, and products would be a plus
  • Language requirements: Chinese and English (fluent) are a must
  • Ability to work in the hiring location without sponsorship, and willingness to travel regularly

 

Preferred Qualifications

  • Master’s Degree
  • Proficiency with CRM technology and reporting programs/systems
  • Experience in a start up environment or growing a new business line
  • Existing network and relationships within the education industry in China, particularly in Tier 1-3 cities
  • Experience selling summer programs in the United States.

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

 

                      Shorelight is an Equal Opportunity Employer.

 

 

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Digital Operation Officer, China

Beijing or Shanghai , China
Description

Digital Operation Officer

Based in SH/BJ

 

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally-minded alumni.

 

Job Overview

The Digital Operation Officer role reports to the Associate Director,  Digital Growth Operation and Automation China, and supports the in-country recruitment team responsible for executing local enrolment strategies in the region targeted at national online and offline channels.

 

This position will work closely with the in-country recruitment team, global teams and external partners to organize and execute online/offline enrollment campaigns that support student recruitment, monitoring the campaign metrics. This role also requires monitoring the local SCRM system and executing supporting tasks for the in-country recruitment team.

 

Key Responsibilities

  • Support the China Recruitment and Digital Performance team to initiate and execute seasonal enrolment campaigns and customer training, annual conferences, and summits, and manage the vendors to well organize and deliver these activities. As well as leverage digital tools to track and analyze activities’ ROIs.
  • Support the Associate Director,  Digital Growth Operation and Automation China, to coordinate with crossing teams in headquarter and partner universities’ campus and optimize customer engagement during the whole enrollment funnels.
  • Develop the SCRM auto-campaign calendar and execute the digital campaigns.
  • Monitor the local SCRM system to execute the auto-campaign to pipeline audiences, which includes channel partners, students, and potential leads, and to gain high engagement performance.
  • Support the Associate Director,  Digital Growth Operation and Automation China, to analyze the auto-campaign metrics on best support for entire academic enrollment strategies and student enrollment goals.
  • As the key communication person to coordinate with key stakeholders for seasonal enrolment activities.

 

          Security

       Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures

        Take responsibility for any Shorelight assets assigned to you

        Promptly report any security events, incidents or weaknesses to Shorelight Security

 

Core Qualifications

  • Bachelor’s degree or above, preferably in analytics, business, EducationTechnology, or a related area
  • Proficient in English, Native in Chinese
  • 3 years’ tactical digital automation experience preferably within the international education industry
  • Good attitude on new skills learning
  • Excellent communication skills with different stakeholders within or without the team
  • Strong multi-task management and organization skills and ability to work under pressure
  • Excellent project management skills
  • Proficiency with CRM technology and reporting programs/systems preferred
  • Excellent skills in Microsoft, PowerPoint, Adobe, video shooting, editing and other Digital Automation Tools, e.g.
  • Creative thinking and ability to pay attention to details.
  • Collaborative team builder with a strong team orientation.

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

 

Shorelight is an Equal Opportunity Employer.

 

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Product Sales Manager, Beijing/Shanghai China

Beijing or Shanghai , China
Description

SHORELIGHT

Product Sales Manager, Beijing/Shanghai China

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

 

Job Overview

Shorelight is seeking to hire a Product Sales Manager to execute a student recruitment strategy across China targeted at international students seeking a US university degree.  The Product Sales position, reporting directly to the Senior Product Sales Manager China, will work across all channels to maximize the recruitment efforts in the China for a specific set of Shorelight partner universities.  The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus based teams. The product sales role will be approximately 80% sales/product management and 20% marketing.

 

Key Responsibilities

The responsibilities of this position include:

  • Work across all channels within China to achieve specific targets for a specific set of products
  • Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
  • Develop and execute a product specific recruitment plan across China in conjunction with Shorelight regional recruitment and campus teams
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director and campus managing directors and product management team
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
  • Work closely with sales and product team, to deliver counsellor training to Shorelight partners in the region as needed
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events.  Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
  • Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
  • Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
  • Work effectively with the university liaisons to ensure smooth entry into the school or program
  • Assist regional recruitment teams in organizing and delivering pre-departure events
  • Other ad-hoc assignments

 

Qualifications

  • 3+ years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel across all tires of China cities and to the US is required
  • Beneficial to have existing network and relationships within the education industry across China and a strong working knowledge of key international markets, programs and products
  • Experience in organizing pre- departure events and product launches
  • Fluency in English and Chinese
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area

 

Application Process

 

Interested candidates should submit their resumes and cover letters to

recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer

 

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Senior Marketing Coordinator

Beijing or Shanghai , China
Description

Senior Marketing Coordinator

 

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

 

Job Overview

The Senor Marketing Coordinator role reports to Senior Channel Marketing Manager, Greater China and supports a team of China Marketing team responsible for executing local marketing strategies in the region targeted at national channels.

 

This position will work closely with the in-country recruitment team and external vendor team to manage all social media platforms and campaign, to execute and monitor multiple campaigns’ result to assist student recruitment both for 2B/2C channels.

 

 

Key Responsibilities

 

  • Support Senior Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
  • Monitor and manage all social media platforms, initiate related social media content calendar and work develop related contents
  • Manage livestreaming platforms, support Marketing and Product team on the livestreaming/webinars, online events, monitor the event’s result
  • Initiate 2B/2C facing contents to develop comprehensive understanding of target consumers and ideal channels for brand awareness, lead generation and conversion – continually deepen understanding of nuances of student personas
  • Maintain a strong data-driven approach to daily marketing performance on social media and other digital platforms
  • Support on the marketing communications campaign to 2C students via social media or other platforms
  • Support and cooperate with Recruitment team and Event Planning team to planning, designing, preparing online/ offline activities, agent re-treats, annual meeting, etc., and to leverage digital tools to track and analyze events’ ROIs
  • Work closely with internal teams to explore new digital marketing promotional channels try toand build up more potential marketing collaborations to support channel expansion strategy
  • To collaborate with the team on email nurturing campaigns via Marketo together with CRM system to ensure overall healthy conversion rate

 

 

 

Core qualifications

  • Bachelor’s degree or above, preferably in marketing, business, EducationTechnology, or related area
  • Proficient in English, Native in Chinese
  • 3 years’ tactical marketing experience preferably within international education industry
  • Good skills and knowledge on social media area and environment
  • Good contents development skills, especially for social media and EDM area
  • Good Excellent communications skills to different stakeholders within or without the team
  • Strong multi-tasks management and organization skills and Eligibility toability to work under pressure workflow
  • Proficiency with CRM technology and reporting programs/systems preferred
  • Excellent skills in Microsoft, PowerPoint, Adobe and other Digital Marketing Tools, e.g., Marketo etc.
  • Creative thinking and abilities to pay attention to details
  • Eligibility to work under pressure workflow
  • Collaborative team builder with a strong team orientation

 

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

 

 

 

Shorelight Education is an Equal Opportunity Employer

 

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Digital Marketing Coordinator, Project Based

Beijing or Shanghai , China
Description

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Digital Marketing Coordinator, Project Based

Beijing/Shanghai

 

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

 

Job Overview

 

The Digital Marketing Coordinator will work on the development and implementation of the new innovative online platform created by Shorelight technology team, which combines top U.S. institutions info search functionality to best serve international students/ parents and education partners around the globe. This role will support Shorelight new business growth and brand awareness building in China, as well as develop and produce digital contents to be used onto the new sites. The role will be also focusing on content localization, which requires the candidate must have a high proficiency of English and Chinese, writing skills and deep knowledge of U.S. Higher Education system so to develop the right value propositions for Chinese audiences.

To be part of Shorelight local Marketing team, he/she will work closely with Business Development Team and other internal teams – including HQ Marketing, Technology team and various external stakeholders to assist the team to ensure the new sites can be launched on time, supporting to develop the local direct marketing strategy and drive business growth, and optimize performance in China region.

Key Responsibilities

      Content generation and localization based on the existing resources

      To select the appropriate universities’ info/content facing to Chinese audiences, and translate into the local userfriendly languages to target audiences

      To rectify and polish the data/ranking database info provided from HQ for localization purpose

      New sites content creation, update and daily maintenance to ensure the site can be launched successfully in China market, and create a strong local brand into the studyaboard industry

      To monitor the new sites performance and adjust the content based on different enrollment cycles in order to drive the site traffic and new user growth

      Digital marketing campaigns planning and executions, agencies (external vendor) management in all related digital fields

      SEO, SEM, and Media buy strategy, including execution and performance tracking

      Support with leads generation, tracking, analyze and optimization

      Support with leads nurturing campaigns together with Marketing and Business Development team to ensure healthy growth rate

 

 

Qualifications

      Bachelor’s degree or above, preferably in marketing, English translation, communications, or related area

      Proficient in English, Native in Chinese

      1-3 years’ tactical marketing experience preferably within international education industry, for fresh graduates with U.S. university degrees can be also considered

      Creative thinker and important abilities to pay attention to details

      Good communications skills to different stakeholders within and without the team

      Strong time management skills to ensure all projects can be completed before deadlines

      Must be self-motivated and proven ability to work independently and manage multiple tasks efficiently and effectively

      Eligibility to work under pressure workflow

      Collaborative team builder with a strong team orientation

 

 

 

Shorelight Education is an Equal Opportunity Employer

 

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Product Sales Manager, China

Beijing or Shanghai , China
Description

 

 

Product Sales Manager, China

Shanghai OR Beijing

Open to Chinese and Expats

About Us

Shorelight Education is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight Education is seeking to hire a Product Sales Manager to execute a student recruitment strategy across China targeted at international students seeking a US university degree.  The Product Sales position, reporting directly to the Deputy Recruitment Director, China, will work across all channels to maximize the recruitment efforts in the China for a specific set of Shorelight partner universities.  The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus based teams. The product sales role will be approximately 80% sales/product management and 20% marketing.

 

Key Responsibilities

The responsibilities of this position include:

 

  • Work across all channels within China to achieve specific targets for a specific set of products
  • Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
  • Develop and execute a product specific recruitment plan across China in conjunction with Shorelight regional recruitment and campus teams
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director and campus managing directors and product management team
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
  • work closely with China Training Manager, to deliver counsellor training to Shorelight partners in the region as needed
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events.  Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
  • Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
  • Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
  • Work effectively with the university liaisons to ensure smooth entry into the school or program
  • Work closely with campus teams, China marketing team and China Event Planning Manager to ensure student feedback, testimonials and future alumni events are in place
  • Work with relevant campus teams and China Event Planning Manager on FAM trips involving partners from China
  • Work closely with China Event Planning Manager to manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
  • Assist regional recruitment teams in organizing and delivering pre-departure events

 

Qualifications

  • 5+ years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel across all tires of China cities and to the US is required
  • Beneficial to have existing network and relationships within the education industry across China and a strong working knowledge of key international markets, programs and products
  • Experience in organizing pre- departure events and product launches
  • Fluency in English is a must and Chinese proficiency would be advantageous
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • Right to work in China

 

Application Process

 

Interested candidates should submit a resume and cover letter to recruitmentchina@shorelight.com.

Shorelight Education is an Equal Opportunity Employer

 

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(Associate) Marketing Manager

Beijing or Shanghai , China
Description

 

(Associate) Marketing Manager

 

About Us

Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight Education please visit our website at www.shorelight.com.

 

Job Overview

The Associate Marketing Manager role reports to Marketing Director, Greater China and supports a team of China Marketing team responsible for executing local marketing strategies in the region targeted at national channels. The Associate Marketing Manager is, highly motivated, and independent candidate with strong marketing capabilities and communications skills to communicate different stakeholders across functional teams internally and externally. This new, evolving role will also work on the development and implementation of key marketing digital campaigns that will support company growth and brand awareness in China, as well as develop and implement digital content to be used across a range of digital marketing channels.

 

This position will work closely with the in-country recruitment team and external vendor team to manage all digital platforms and campaign, to drive the new launch of different local sites as priorities to assist the healthy online growth to C and to B ends. The Associate Marketing Manager will have a positive, can-do attitude, strong attention to details, and time management skills to assist the team with an overall direct marketing strategy and drive business growth to optimize digital performance in China region.

 

Key Responsibilities

The responsibilities of this position include:

 

  • Support Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
  • To support Channel Marketing Manager to conduct China marketing annual strategy plan
  • Work closely with local marketing team and recruitment to initiate and execute various of creative marketing campaigns in different time slots through the whole recruitment cycle
  • Support and cooperate with Recruitment team and Event Planning team to planning, designing, preparing online/ offline activities, seminars, agent re-treats, annual meeting, etc., and to leverage digital tools to track and analyze events’ ROIs
  • Maintain a strong data-driven approach to daily marketing performance, including monitoring market trends and competitor performances
  • To manage and operate multiple schools’ social media platforms, initiate 2B/2C facing contents to develop comprehensive understanding of target consumers and ideal channels for lead generation and conversion – continually deepen understanding of nuances of student personas
  • Work closely with BD team to explore new marketing promotional channels try to build up more potential marketing collaborations to support channel expansion strategy
  • To support Marketing Manager with digital marketing campaigns planning and execution, agency(external vendor) management in all related digital platforms
  • To build up Chinese microsites with vendors, keep the regular update and maintenance, to optimize the sites SEO, SEM, and Media buy strategy, including execution and performance tracking
  • To collaborate with the team on email nurturing campaigns via Marketo together with CRM system to ensure overall healthy conversion rate
  • Create/cultivate online community, working closely with sales team to build up potential target audience database pool to convert

 

Qualifications

  • Bachelor’s degree or above, preferably in marketing, business, EducationTechnology, or related area
  • Proficient in English, Native in Chinese
  • 3-5 years’ tactical marketing experience preferably within international education industry
  • Good communications skills to different stakeholders within or without the team
  • Proficiency with CRM technology and reporting programs/systems preferred
  • Strong time management skills to ensure all projects can be completed before deadlines
  • Must be self-motivated and proven ability to work independently and manage multiple tasks efficiently and effectively
  • Excellent skills in Microsoft, PowerPoint, Adobe and other Digital Marketing Tools, e.g., Marketo etc.
  • Creative thinking and abilities to pay attention to details
  • Eligibility to work under pressure workflow
  • Collaborative team builder with a strong team orientation

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com.

 

Shorelight Education is an Equal Opportunity Employer

 

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Associate Channel Marketing Manager

Beijing or Shanghai , China
Description

Associate Channel Marketing Manager

 

About Us

Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight Education please visit our website at www.shorelight.com.

 

Job Overview

The Associate Channel Marketing Manager role reports to Marketing Director, Greater China and supports a team of China Marketing team responsible for executing local marketing strategies in the region targeted at national channels, especially work closely with national key accounts to ensure the best massages can be delivered to them. The Associate Channel Marketing Manager is, highly motivated, and independent candidate with strong marketing capabilities and communications skills to communicate different stakeholders across functional teams internally and externally. This new, evolving, and expanding role with a unique opportunity to provide crucial support to a growing local marketing team in Greater China Region.

 

This position will work closely with the in-country recruitment team and product team to assist with localized marketing strategy to drive recruitment of international students from the region. The Associate Channel Marketing Manager will have a positive, can-do attitude, strong attention to details, and team management skills.

 

 

Key Responsibilities

The responsibilities of this position include:

 

  • Support Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
  • Localize the collaterals that reflect each university’s brand including creative content writing, producing localized materials, and training documents, videos, PowerPoints slides and other marketing materials to best serve channel agents’ needs
  • To support Channel Marketing Manager to conduct China marketing annual strategy plan
  • Work closely with local marketing team and recruitment to initiate and execute various of creative marketing campaigns in different time slots through the whole recruitment cycle
  • Strong product management skills in managing Shorelight partner universities’ collections, to create powerful marketing contents based on each unique university advantages
  • Support and cooperate with Recruitment team and Event Planning team to planning, designing, preparing the materials for activities, seminars, agent re-treats, annual meeting, etc., and follow up the whole process
  • Maintain a strong data-driven approach to daily marketing performance, including monitoring market trends, competitor and events ROIs analysis
  • To manage and operate multiple schools’ social media platforms, initiate 2B/2C facing contents to best serve different target audiences’ needs
  • Explore new marketing promotional channels to promote relevant schools/programs, build up more potential marketing collaborations, i.g. social media, vertical media, corporates etc.
  • Initiate creative contents through online and offline channels, think creatively to design and organize different types of events for generating external leads

 

Qualifications

  • Bachelor’s degree or above, preferably in marketing, communications, business, international relations, or related area
  • Proficient in English, Native in Chinese
  • 3-5 years’ tactical marketing experience preferably within international education or higher education industry
  • Strong fact checking abilities and attention to details
  • Good communications skills to different stakeholders within or without the team
  • Strong time management skills to ensure all projects can be completed before deadlines
  • Must be self-motivated and proven ability to work independently and manage multiple tasks efficiently and effectively
  • Excellent skills in Microsoft, PowerPoint, Adobe, InDesign, Video Editing software etc.,
  • Creative thinking and strong abilities to use marketing related tools
  • Eligibility to work under pressure workflow
  • Collaborative team builder with a strong team orientation

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com.

 

 

Shorelight Education is an Equal Opportunity Employer

 

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Program Coordinator, Live

Beijing or Shanghai , China
Description

 

Program Coordinator – Shorelight Live

 

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

 

Job Overview

The Program Coordinator supports the Shorelight Live American Collegiate Program, which provides first year, US curriculum to students in their home countries in partnership with US universities.  The Live technology offers hybrid higher education programs that combine the immersive U.S. university experience with technology-enabled, in-country, live-lecture learning.  The position will facilitate live classes through the operation of interactive technology, coordination across remote program management teams, and develop and support student services.

 

Essential Functions

Operations

  • Coordinate with local operations team to provide technical support during live lectures
  • Participate in recruitment demo preparation, testing, and setup, and facilitate day of demo operations as needed
  • Contribute to student services operations to ensure that systems and procedures are followed and technology is used to streamline system and procedures
  • Troubleshoot student learning experience issues in real time during live lectures. Escalate and follow through to resolution as necessary
  • Participate in the student services and operational build of new programs
  • Provide support to the studio team with operations, case escalation, and student communication
  • Audit live lecture sessions and facilitate classroom activities as needed
  • Participate in technology testing as necessary

Student Services & Relationship Management

  • Deliver exceptional students services, beginning with pre-arrival processes and communication, orientation programming, ongoing students service support, and acculturation into the US University culture
  • Manage student success by actively monitoring student engagement and providing feedback to program teams
  • Foster community-building among students by organizing and executing activities and events both online and in person
  • Manage relationships with faculty, academic teams, and engineering to ensure the success of all live lectures
  • Manage communication to students about program preparation, changes to schedule, and technology updates
  • Guide, prepare, and motivate students to a successful completion of AC Live
  • Lead special projects in collaboration with university partners
  • Provide language support as necessary
  • Provide other student services as needed


Required Qualifications

  • Bilingual Mandarin and English speaker, with professional proficiency in English required (preferably IELTS 7.0, TOEFL 90+)
  • Bachelor’s degree and 1-3 years of full-time work experience
  • Ability to work flexible hours, depending on class and demo schedule
  • Demonstrated interest or experience in higher education advising, student services, customer service, or hospitality
  • Strong interpersonal and intercultural skills to work with students, parents, program staff, and faculty
  • Energetic and motivated professional with strong organizational skills
  • Excellent communication skills, both written and verbal
  • Eligibility to work in China without sponsorship


Preferred Qualifications

  • Experience in education industry
  • Experience using or supporting classroom or office technology
  • Experience with distance or online learning is preferred


Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

 

Shorelight is an Equal Opportunity Employer.