Job Location: Dubai - United Arab Emirates

• Work across all channels within South Asia to achieve specific targets for a specific set of products

• Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies

• Develop and execute a product specific recruitment plan across South Asia in conjunction with Shorelight regional recruitment and campus teams

• Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the GM and campus managing directors and product management team

• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence

• Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products

• Delivering counsellor training to Shorelight partners in the region as needed
• Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors

• Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market

• Accountable for providing firsthand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization

• Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrollments

•  Work effectively with the university liaisons to ensure smooth entry into the school or program

• Work closely with campus teams to ensure student feedback, testimonials and future alumni events are in place

• Work with relevant campus teams on FAM trips involving partners from South Asia
• Manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents

• Assist regional recruitment teams in organizing and delivering pre-departure events

• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related field

• 5+ years of experience in the international education/recruitment industry
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, strong drive for results, pressure-resilient
• Proficiency with CRM technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a team-based customer service ethic

• Willingness and ability to travel across South Asia and to the US is required
• Experience in organizing pre-departure events and product launches
• Fluency in English

• Beneficial to have existing network and relationships within the education industry across South Asia, strong working knowledge of key international markets, programs and products

• Local cultural knowledge and awareness
• Experience with Salesforce.com

• Under the guidance of a Shorelight recruitment leader and the Vice President of Partner Operations, this position is responsible for the execution of the UoP International growth plan globally, including channel activation, marketing and recruitment activities.  
• Develop and manage the channel growth (agencies, high schools and other channels) across the region to meet bookings goals. 
• Develop and manage the execution of channel management plans to meet bookings goals, including working intensively with champion agents. 
• Co-develop and ensure execution of key regional initiatives to increase opportunities and branding for UoP, including fair attendance, agent training. 
• Maintain maximum levels of competitor awareness, product knowledge and market intelligence. 
• Maintain a data-driver approach to recruitment, monitoring enrollment trends and optimizing regional efficiency. 
• Lead all training on academic partnership programs and support regional recruitment activity through campus webinars, campaigns, and events.   
• Monitor scholarship strategy and execution.  .  
• Work with Shorelight Marketing and Pacific leaders to develop a robust and updated resource library of marketing materials including general and program-specific powerpoints, social media assets, and more.  

• Lead conversion campaigns, communicating directly with prospective students, parents, agents and regional offices.  
• Develop and manage innovative conversion tools and platforms such as peer-to-peer recruitments, webinars, alumni engagement, etc.  Use data to effectively monitor conversion funnel against  

• Bachelor’s degree, preferably in marketing, communications, business, or a related area.  
• 5+ years’ experience in international student recruitment/sales 
• Strong sales and account management skills   
• Record of success in reaching goals, accountability 
• Proven track record of working collaboratively in a matrix governance model 
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient 
• Proficient with technology and reporting programs/systems 
• Excellent communication, negotiation and presentation skills 
• Willingness to travel across the region and world 
• Strong knowledge of the international education industry, products and competitors in the US higher education space  

• Experience working within a joint venture and/or a highly matrixed organizational structure  
• Master’s degree 
• Familiarity with a CRM such as Salesforce 
• Experience in data analytics and reporting  

• Assist in the development and execution of regional revenue growth strategy acrosschannels, products and sub regions to support Shorelight’s growth goals
• Assist with regional budget planning and management including target setting, T&E,scholarships/discounts, marketing, channel partner incentives etc.
• Work closely with the team and line manager to deliver critical feedback on new products,universities and programs for the region
• Maintain high levels of competitor awareness, product knowledge, and market intelligence

• Grow coverage and appointment/management of channel partners in new cities/countriesacross the Region to achieve enrollment goals for the region
• Develop and manage the annual partnership plans (APPs) of key channel partners in theregion in conjunction with the Recruitment Manager and the Regional Director
• Co-develop and guide the execution of a multi-channel revenue growth strategy acrossagencies, sponsorship bodies, high school and D2C channels
• Co-develop and ensure execution of key regional initiatives such as multi-applicationbundling, scholarship incentives, etc. for each channel partner

• Responsible for the management of student pipeline development and executing againsttargets across each of Shorelight’s partners
• Developing and ensuring execution of campaigns that enables the successful launch of newprograms and existing programs within the Shorelight portfolio, and adjusting as needed todrive target achievement

• Maintain a data-driven approach to recruitment, monitoring enrollment trends, and, using technology systems and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective channel partners, sponsorship bodies and Shorelight recruitment staff 

• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area. Master degree preferred but not required 
• 1-3 years of experience in the international education/recruitment industry or a similarly structured industry 
• Strong sales and account management skills 
• Proven track record of working collaboratively in a matrix governance model 
• Strategic-minded and sales-driven, with strong drive for results 
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient 
• Proficient with technology and reporting programs/systems 
• Excellent communication, negotiation and presentation skills 
• Exemplary customer service skills and ability to foster a customer service ethic within the regional team 
• Willingness to travel across the region and to the US (approximately 30-40%) 
• Existing network and relationships within the education industry in MENA is a plus but not required 
• Fluency in English is required. 
• Eligibility to work in the hiring location

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

Shorelight is seeking to hire a Regional Recruitment Coordinator to assist in executing a student recruitment strategy in EMEA (Europe, Middle East, Africa), targeted at international students seeking a US university degree.  The role will include the execution of business development initiatives and provide administrative support and assistance with various aspects of the student recruitment process.

Regional Recruitment Coordinator will be responsible for aspects of the student recruitment process assisting the EMEA Recruitment team. This employee will be an integral member of the recruitment team and reports directly to the Regional Director EMEA and works closely with the regional recruitment team to assist with localized recruitment and marketing strategy to drive recruitment of international students. The Regional Recruitments Coordinator must have a positive, can-do attitude and exceptional communication skills.

Essential Functions

• Assist RM and ARMs with managing their channel accounts and partnerships to achieve enrollment targets for all university partnerships
• Help in implementing recruitment and outreach activities, seminars, conferences, meetings, and training events in order to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
• Execute Shorelight’s university partners’ student recruitment strategies, partnering with Shorelight’s Global Marketing Team for all marketing and advertising strategies and collateral responsibilities, and liaise with local marketing vendors
• Work closely with RM/ARM, assisting with any recruitment-related support, such as drafting and sending out regional newsletters, preparing presentations, etc.
• Assisting recruitment managers in English language proficiency testing: working closely with recruitment team in Boston, providing test codes and test scores to the regional team
• Ensure events meet quality and brand expectations
• Research venues, negotiate, and finalize contracts

 Minimum Qualifications

• Bachelor’s degree with 1+ years of experience in recruitment
• Strategic-minded and sales-driven attitude, with a strong drive for results, and pressure-resilience
• Proficient with technology and basic knowledge in reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Open to new ideas with the ability to adapt to change, take on new responsibility and remain calm under pressure
• Accurate and consistent high attention to detail
• Excellent project and time management skills with demonstrated ability to multi-task, prioritize and deliver results
• Experience and/or strong interest in the higher education industry
• Strong work ethic, commitment to excellence, and proven ability to work independently

Shorelight is an Equal Opportunity Employer.

Enrollment Counselor, EMEA

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the EMEA region targeted at students seeking a U.S. university degree. Based in Dubai, the Enrollment Counselor works as part of a highly motivated professional team and is responsible for the D2C lead management and conversion of new students on campus.

The role primarily focuses on helping qualified potential international students to achieve their academic goals by advising, supporting, and enrolling them in one of Shorelight’s university partners programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success for this role include the ability to drive direct applications, conversion from offer to deposit, and conversion from deposit to enrollment. A large proportion of this sales and service role is speaking with applicants and parents via online chat platforms, email, and telephone daily.

Essential Functions 

Student Lead Management

• Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
• Collaborate regularly with real-time feedback loops with Digital Marketing
• Manage digital campaigns, messaging, lead volume, and lead conversion activities
• Use a consultative sales approach to guide and support prospective students through the enrollment process
• Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
• Build rapport with and guide students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
• Provide a positive and superior student experience
• Consistently seek opportunity to drive student growth by referrals
• Maintain a high-level knowledge of current programs, products, processes, and policies
• Demonstrate expertise in all steps of the admissions process
• Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

Conversion Activities

• Drive new student enrollments from pipeline of student leads through conversion efforts
• Execute on tailored conversion activities to drive conversion from sales-qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
• Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits

 Tracking and Reporting

• Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
• Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
• Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of the student pipeline

Minimum Qualifications

• Prior education sales/enrollment experience preferred
• Working knowledge of CRM software, e.g. Salesforce, preferred
• Ability to sell high-value consumer services or products
• Proficient in writing and speaking English and preferably Arabic
• Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
• Must possess confident telephone presence
• Excellent verbal, written, and interpersonal communication skills
• Must be self-motivated and able to work effectively in a team environment
• Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
• Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
• Excellent consultative skills and demonstrated ability to adapt to change in a fast-paced environment
• Must possess ability to receive constructive feedback and demonstrate accountability
• Must possess critical-thinking ability, problem-solving skills, and good judgment
• Ability to work in the hiring location without sponsorship

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Product Sales Manager is responsible for executing a student recruitment strategy across South Asia targeted at international students seeking a US university degree. This position will work across all channels to maximize the recruitment efforts in the South Asia for a specific set of Shorelight partner universities. The role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus-based teams.

Essential Functions

The responsibilities of this position include:

• Work across all channels within South Asia to achieve specific targets for a specific set of products

• Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies

• Develop and execute a product specific recruitment plan across South Asia in conjunction with Shorelight regional recruitment and campus teams

• Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the GM and campus managing directors and product management team

• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence

• Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products

• Delivering counsellor training to Shorelight partners in the region as needed
• Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors

• Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market

• Accountable for providing firsthand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization

• Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrollments

•  Work effectively with the university liaisons to ensure smooth entry into the school or program

• Work closely with campus teams to ensure student feedback, testimonials and future alumni events are in place

• Work with relevant campus teams on FAM trips involving partners from South Asia
• Manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents

• Assist regional recruitment teams in organizing and delivering pre-departure events

Minimum Qualifications

• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related field

• 5+ years of experience in the international education/recruitment industry
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, strong drive for results, pressure-resilient
• Proficiency with CRM technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a team-based customer service ethic

• Willingness and ability to travel across South Asia and to the US is required
• Experience in organizing pre-departure events and product launches
• Fluency in English

Preferred Qualifications

• Beneficial to have existing network and relationships within the education industry across South Asia, strong working knowledge of key international markets, programs and products

• Local cultural knowledge and awareness
• Experience with Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer