Recruitment Manager, Student Recruitment

Shanghai, Central China

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight is seeking to hire a Recruitment Manager to execute a student recruitment strategy across Central China targeted at international students seeking a US university degree.  The role includes account management of Shorelight’s country or regional network of recruiters, schools, and universities along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

This position is based in Shanghai, and directly reports to the Senior Director, Student Recruitment, China & North Asia.

Essential Functions

The responsibilities of this position include:

• Executing Shorelight’s university partner’s student recruitment strategies, partnering with Shorelight’s Global Marketing Team for all marketing and advertising strategies and collateral
• Managing key channel accounts and partnerships to achieve enrollment targets for all university partnerships
• Maintaining a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of the recruitment process to Regional Directors, using technology systems
• Maintaining maximum levels of competitor awareness, product knowledge, and market intelligence
• Traveling extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events in order to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
• Executing on efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications
• Working effectively with the university liaisons to ensure smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

Minimum Qualifications

• 5+ years of experience in the international education/recruitment industry in mainland of North China
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, with a strong drive for results, and pressure-resilient
• Proficient with technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Willingness to travel
• Existing network and relationships within the education industry in North China, and strong working knowledge of key international markets, programs and products, are pluses
• Eligibility to work in the hiring location without sponsorship
• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
• Strong working knowledge of the following languages: English and Mandarin.

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.

Shorelight Education — Enrollment Advisor (Inside Sales Role)

Shanghai, China

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally-minded alumni.

Job Overview

The Enrollment Advisor leads and executes our lead management and conversion activities in the Great China region, targeting Chinese senior students or working adults who seek U.S. university undergraduate and postgraduate degrees. The Enrollment Advisor works as part of a highly motivated professional team and is responsible for D2C lead management and conversion of new students and for achieving monthly and yearly enrollment targets.

The role focuses on engaging with, advising, and supporting qualified international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners’ programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success include driving raw leads to applications, converting offers to deposits and deposits to enrollments, and participating in offline events and drives for attendance. A large proportion of this sales and service role involves daily contact with applicants and parents via online chat platforms, email, and telephone.

The position reports to the Inside Sales Manager of China

Essential Functions

Student Lead Management

• Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
• Collaborate regularly with China Digital Marketing via real-time feedback loops
• Manage digital campaigns, messaging, lead volume, and lead conversion activities
• Use a consultative sales approach to guide and support prospective students through the enrollment process
• Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
• Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
• Provide a positive and superior student experience
• Consistently seek opportunity to drive student growth by referrals
• Maintain a high-level knowledge of current programs, products, processes, and policies
• Demonstrate expertise in all steps of the admissions process
• Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

Conversion Activities

• Drive new student enrollments from pipeline of student leads through conversion efforts
• Execute on tailored conversion activities to drive conversion from sales–qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
• Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
• Participate in all kinds of offline events, demos, road shows, etc. and drives for attendees

Tracking and Reporting

• Leverage Salesforce CRM to track assigned students’ status and progress toward enrollment
• Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
• Maintain and update a student pipeline status dashboard to provide the team with ongoing assessment of the health of the student pipeline

Minimum Qualifications

• Bachelor’s degree or above
• Proficient in English, Native in Chinese
• Prior education direct sales/enrollment experience preferred
• Working knowledge of CRM software (e.g. Salesforce) preferred
• Strategic-minded and sales-driven, strong drive for results, pressure-resilient
• Must possess confident telephone presence
• Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
• Must be self-motivated and able to work effectively in a team environment
• Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
• Ability to sell high–value consumer services or products; must possess confident tele-sales skills
• Must be proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards

• Exemplary customer service skills and ability to foster a customer service ethic within the work team

• Collaborative team builder with a strong team orientation and the desire to develop, train, and mentor others
• Ability to clearly articulate goals and objectives and effectively engage with a wide variety of constituents at all levels
• Willingness and ability to travel

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@corporate.shorelight.com.

Shorelight Education is an Equal Opportunity Employer.