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Job Department: Global Recruitment

Job department: Global Recruitment

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Recruitment Manager, Mumbai

Mumbai , India
Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Recruitment Manager will assist in executing a student recruitment strategy that targets international students seeking U.S. university degrees. The role includes managing a regional network of recruiters, schools, and universities, that drive enrollments to Shorelight’s university partners.

Essential Functions

  • Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Associate Director and Shorelight’s Global Marketing Team for all marketing and advertising strategies
  • Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Associate Director
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
  • Execute efficient and streamlined processes for all stages of the recruitment process with a strong focus on conversion of inquiries to applications
  • Work with the university liaisons to ensure smooth entry of our students into the school or program.

Minimum Qualifications

  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • 2+ years of experience in the international education/recruitment industry in India
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, with strong drive for results
  • Ability to work successfully in a fast-paced environment while remaining pressure-resilient
  • Proficient with technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Willingness to travel extensively in the assigned region
  • Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

  • Existing network within the education industry in their region
  • strong working knowledge of key international markets, programs, and products
  • Experience with U.S. higher education

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight Education is an Equal Opportunity Employer.

Apply
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Recruitment Manager, MENA

Dubai , United Arab Emirates
Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Recruitment Manager, MENA executes student recruitment, and pre-arrival conversion activities across MENA, targeted at international students seeking a U.S. university degree.  The role will include channel development and account management of a regional network of direct and indirect accounts, along with building and managing student campaigns and pre-arrival processes, spanning the entire application cycle start to finish, that successfully drive enrollments to Shorelight’s university partners.

This position is based in Dubai in MENA and directly reports to the Regional Director, EMEA.

Essential Functions

Business Development and Relationship Management

  • Help build and drive execution on Shorelight’s regional student recruitment strategies, partnering with members of the sales, marketing, admissions, and enrollment services teams to achieve regional goals and ensure end-to-end student conversion
  • Grow and manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
  • Develop and grow government sponsored and non-sponsored/private business in the region
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events.  Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors. 
  • Work effectively with the university liaisons to ensure smooth entry into the school or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)

Visa / Pre-Arrival Program

  • Provide a comprehensive visa preparation service including regular presentations, sharing of tips and best practices, and mock interviews with direct and indirect audiences to achieve industry-leading visa issuance rates for current students in your pipeline
  • Track and analyze visa appointments, embassy processing times and student interview feedback to continuously enhance and adapt visa preparation according to current trends and insights
  • Manage national key accounts for VIP enrollment service
  • Collaborate closely with admissions, agents and recruitment for all confirmed students to ensure efficient completion of required documents to achieve I-20s for students 
  • Ensure student’s financial obligations are met by facilitating payments of tuition and other associated fees before departure – achieving 90% pre-payment
  • Ensure agents/students and their families complete and submit pre-arrival forms and documentation to campuses, with a focus on the transportation form so campus teams can effectively manage the arrival process
  • Work with recruitment, students and agencies to ensure on-time arrival of students to campus for orientation

Process and Data Management

  • Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Regional Director, utilizing technology systems
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Execute on efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications

Minimum Qualifications

  • Fluent in Arabic, speaking, reading and writing
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • 3-5 years of experience in the international education/recruitment
  • Strong sales and account management skills
  • Proven track record of working collaboratively
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Willingness to travel

Preferred Qualifications

  • Beneficial to have existing network and relationships within the education industry in the US, strong working knowledge of key international markets, programs and products, and US higher education

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply
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Enrollment Advisor (Inside Sales Role), Shanghai China

Shanghai , China
Description

 

Enrollment Advisor (Inside Sales Role)

Shanghai, China

 

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

 

Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the Great China region, targeting Chinese senior students or working adults who seek U.S. university Undergraduate and postgraduate degrees. The Enrollment Advisor works as part of a highly motivated professional team and is responsible for D2C lead management and conversion of new students and for achieving monthly and yearly enrollment targets.

The role focuses on engaging with, advising, and supporting qualified international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners’ programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success include driving raw leads to applications, converting offers to deposits and deposits to enrollments, and participating in offline events and drives for attendance. A large proportion of this sales and service role involves daily contact with applicants and parents via online chat platforms, email, and telephone.

The position reports to the Inside Sales Manager of China

 

Essential Functions

Student Lead Management

  • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
  • Collaborate regularly with China Digital Marketing via real-time feedback loops
  • Manage digital campaigns, messaging, lead volume, and lead conversion activities
  • Use a consultative sales approach to guide and support prospective students through the enrollment process
  • Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
  • Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
  • Provide a positive and superior student experience
  • Consistently seek opportunity to drive student growth by referrals
  • Maintain a high-level knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in all steps of the admissions process
  • Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

Conversion Activities

  • Drive new student enrollments from pipeline of student leads through conversion efforts
  • Execute on tailored conversion activities to drive conversion from sales-qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
  • Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
  • Participate in all kinds of offline events, demos, road shows, etc. and drives for attendees 

Tracking and Reporting

  • Leverage Salesforce CRM to track assigned students’ status and progress toward enrollment
  • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
  • Maintain and update a student pipeline status dashboard to provide the team with ongoing assessment of the health of the student pipeline

Minimum Qualifications

  • Bachelor’s degree or above
  • Proficient in English, Native in Chinese
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Must possess confident telephone presence
  • Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
  • Must be self-motivated and able to work effectively in a team environment
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Ability to sell high-value consumer services or products; must possess confident Tele-sales skills
  • Must be proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Willingness and ability to travel

Preferred Qualifications

  • Prior education direct sales/enrolment experience preferred
  • Working knowledge of CRM software (e.g. Salesforce) preferred
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Collaborative team builder with a strong team orientation and the desire to develop, train, and mentor others
  • Ability to clearly articulate goals and objectives and effectively engage with a wide variety of constituents at all levels

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

 

Shorelight is an Equal Opportunity Employer.

Apply
Back to Careers Page

General Manager, South East Asia and North Asia

Bangkok , Thailand
Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight is looking for a General Manager (GM) to grow, expand, and scale our business in assigned markets.  The GM is a proven entrepreneurial strategic international leader driving student acquisition. Reporting to the COO, the GM provides leadership, consultation, expertise and line-manages Shorelight’s regional recruitment team and leads high-level account development and management of key channel partners. The GM drives and ultimately ensures the execution of a channel agnostic recruitment strategy across the region and multiple channels to maximize students’ opportunities and Shorelight’s revenue across its portfolio of partner universities. This individual assumes ultimate responsibility for leading the business in the region.  The GM explores areas for business expansion, new products and locations to house our growing portfolio of products, while maintaining our strong corporate values and culture while executing on corporate strategic plans in collaboration with HQ, while working closely with the senior leadership team in Boston and globally.  

This position is based in Bangkok/ Ho Chi Minh City/ Seoul/ Hong Kong/ Kuala Lumpur/ Taipei and directly reports to the Global Sales Director.

Essential Functions

The responsibilities of this position include:

  • Growing the business:
    • Provide leadership, consultation, and expertise on special projects within the organization and ensure that assigned regions are positioned properly around all business, operational, and student acquisition strategies.  
    • Provide strategic leadership and support to assigned markets to achieve short term success and long-term growth strategies.
    • Responsible for growing our presence in assigned markets and ensuring that SL initiatives are fully integrated to deliver strong results.
    • Ensure that assigned markets are properly positioned around all commercial and student acquisition strategies and explore areas for expansion of our product portfolio that service the international student base.
    • Partner with senior leaders in each of the assigned markets to support corporate priorities and develop growth strategies for each market.
    • Identify and assess market opportunities for expanded growth in assigned markets. Collaborate with business development to identify and support new business ventures.
  • Scaling the business:
    • Work closely with Student Acquisition, Operations, ES, Admissions, HR, and Finance in assigned markets so that all departments are working collaboratively to ensure success, productivity, scalability, and operational excellence.
    • Enhance (and develop where needed) all relevant systems, processes, and procedures across the region to ensure operational excellence.
    • Establish “Best Practice” mentality in region for nimble and agile changes to market conditions.
    • Partner with leaders located in global offices/markets to help our team build organizations, working closely with senior leadership to scale efficiently, and achieve high performance across the region.
    • Coach, mentor, support, and elevate teammates in assigned markets to foster a high performing cohesive group.
    • Effectively build relationships and lead communication and collaboration where needed with key team members across multiple regions and lines of business.
    • Support and reinforce the overall operational goals and key measures of the organization across assigned regions.
    • Build strong cross-functional relationships to ensure that we have the necessary infrastructure, tools, and products in place for success.
  • Finding & Retaining Top Talent:
    • In conjunction with HR leadership, develop the right “people strategy” in assigned markets and succession planning to ensure bench strength and career development/retention strategies are in place for top talent within key regions.
    • Be a collaborative team-builder with a strong team orientation and the desire to develop, train, and mentor others.
    • Work with key regional managers and HR leadership to identify and retain top talent in assigned markets.
    • Identify potential People issues which may affect the company’s ability to meet our business goals; consult, advise, coach and partner with functional leaders on risks and mitigation.
    • Nurture a global Shorelight culture leveraging the best traditions from Boston HQ and the international markets that we serve.
    • Recruit, onboard, and coach top talent in-market; lead the team by example with a servant leadership approach and oversee all functions in the region, whether directly or indirectly.
    • Embody Shorelight core values and play a lead role to ensure the culture engages employees, resonates locally, and is consistent throughout assigned regions.
    • In conjunction with HR business partners, assess key leaders (Student Acquisition, ES, Admissions, HR, etc.) within assigned markets, as well as develop and coach individuals on the team.
    • Continually assess overall team capability vs. requirements and adjust as needed.

 Minimum Qualifications

  • Bachelor’s degree, preferably in business, international relations, or related area
  • 10+ years’ experience in strategic and tactical business development, including fast paced sales and marketing environments, preferably within international education.
  • Experience in developing and expanding business in South East Asia and North Asia regions
  • Ability to think independently, thoroughly, and critically in fast-paced contexts
  • Ability to collaborate with stakeholders from local, national, and international constituencies
  • Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
  • Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
  • Working fluency in English

Preferred Qualifications

  • Experience in Regional role in South East Asia and North Asia regions. These regions are inclusive of Myanmar, Thailand, Cambodia, Laos, Malaysia, Singapore, Indonesia, Philippines, Hong Kong, Macau, South Korea, Taiwan, Japan and Mongolia.

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply
Back to Careers Page

Assistant Recruitment Manager, Mumbai

Mumbai , India
Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Assistant Recruitment Manager will assist in executing a student recruitment strategy that targets international students seeking U.S. university degrees. The role includes managing a regional network of recruiters, schools, and universities, that drive enrollments to Shorelight’s university partners.  This position will report to the Recruitment Manager.

Essential Functions

  • Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Recruitment Manager and Shorelight’s Global Marketing Team for all marketing and advertising strategies
  • Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Recruitment Manager
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
  • Execute efficient and streamlined processes for all stages of the recruitment process with a strong focus on conversion of inquiries to applications
  • Work with the university liaisons to ensure smooth entry of our students into the school or program.

Qualifications

  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • 2+ years of experience in the international education/recruitment industry in India
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, with strong drive for results
  • Ability to work successfully in a fast-paced environment while remaining pressure-resilient
  • Proficient with technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Willingness to travel extensively in the assigned region
  • Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

  • Existing network within the education industry in their region
  • strong working knowledge of key international markets, programs, and products
  • Experience with U.S. higher education

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight Education is an Equal Opportunity Employer.

Apply
Back to Careers Page

Assistant Recruitment Manager-North China

Beijing or Shanghai , China
Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists in executing a student recruitment strategy across north China that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

Essential Functions

  • Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Recruitment Manager as well as Shorelight’s Global
  • Marketing Team for all marketing and advertising strategies and collateral
  • Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Recruitment Manager, using technology systems
    Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
  • Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on conversion of inquiries to applications
  • Work effectively with the university liaisons to ensure smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

Minimum Qualifications

  • Bachelor’s degree or above, preferably in marketing, communications, business, international relations, or related area
  • Proficient in English, Native in Chinese
  • 3+ years of experience in the international education/recruitment industry in West & South China
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Proficient with technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Willingness to travel
  • Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

  • Strategic-minded and sales-driven, with strong drive for results, and pressure-resilient
  • Existing network and relationships within the education industry in West & South China; strong working knowledge of key international markets, programs, and products; and US higher education are all pluses

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer

Apply
Back to Careers Page

Enrollment Counselor, LATAM

Bogota , Colombia
Description

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the LATAM region along with US Onshore targeted at LATAM and students seeking a U.S. university degree. Based in Bogota, the Enrollment Counselor works as part of a highly motivated professional team and is responsible for the D2C lead management and conversion of new students on campus.

The role primarily focuses on helping qualified potential international students to achieve their academic goals by advising, supporting, and enrolling them in one of Shorelight’s university partners programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success for this role include the ability to drive direct applications, conversion from offer to deposit, and conversion from deposit to enrollment. A large proportion of this sales and service role is speaking with applicants and parents via online chat platforms, email, and telephone daily.


Essential Functions 

  • Student Lead Management
    • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
    • Collaborate regularly with real-time feedback loops with India Digital Marketing
    • Manage digital campaigns, messaging, lead volume, and lead conversion activities
    • Use a consultative sales approach to guide and support prospective students through the enrollment process
    • Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
    • Build rapport with and guide students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
    • Provide a positive and superior student experience
    • Consistently seek opportunity to drive student growth by referrals
    • Maintain a high-level knowledge of current programs, products, processes, and policies
    • Demonstrate expertise in all steps of the admissions process
    • Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

 

  • Conversion Activities
    • Drive new student enrollments from pipeline of student leads through conversion efforts
    • Execute on tailored conversion activities to drive conversion from sales–qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
    • Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits

 

  • Tracking and Reporting
    • Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
    • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
    • Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of the student pipeline

 

Minimum Qualifications

  • Prior education sales/enrollment experience preferred
  • Working knowledge of CRM software, e.g. Salesforce, preferred
  • Ability to sell high–value consumer services or products
  • Proficient in writing and speaking English and Spanish
  • Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
  • Must possess confident telephone presence
  • Excellent verbal, written, and interpersonal communication skills
  • Must be self-motivated and able to work effectively in a team environment
  • Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Excellent consultative skills and demonstrated ability to adapt to change in a fast-paced environment
  • Must possess ability to receive constructive feedback and demonstrate accountability
  • Must possess critical–thinking ability, problem–solving skills, and good judgment
  • Ability to work in the hiring location without sponsorship

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply
Back to Careers Page

Enrollment Counselor, India

New Delhi (NCR) , India
Description

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the India region targeted at Indian students seeking a U.S. university degree. Based in Delhi, the Enrollment Counselor works as part of a highly motivated professional team and is responsible for the D2C lead management and conversion of new students on campus.

The role primarily focuses on helping qualified potential international students to achieve their academic goals by advising, supporting, and enrolling them in one of Shorelight’s university partners programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success for this role include the ability to drive direct applications, conversion from offer to deposit, and conversion from deposit to enrollment. A large proportion of this sales and service role is speaking with applicants and parents via online chat platforms, email, and telephone daily.


Essential Functions 

  • Student Lead Management
    • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
    • Collaborate regularly with real-time feedback loops with India Digital Marketing
    • Manage digital campaigns, messaging, lead volume, and lead conversion activities
    • Use a consultative sales approach to guide and support prospective students through the enrollment process
    • Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
    • Build rapport with and guide students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
    • Provide a positive and superior student experience
    • Consistently seek opportunity to drive student growth by referrals
    • Maintain a high-level knowledge of current programs, products, processes, and policies
    • Demonstrate expertise in all steps of the admissions process
    • Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

 

  • Conversion Activities
    • Drive new student enrollments from pipeline of student leads through conversion efforts
    • Execute on tailored conversion activities to drive conversion from sales–qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
    • Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits

 

  • Tracking and Reporting
    • Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
    • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
    • Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of the student pipeline

 

Minimum Qualifications

  • Prior education sales/enrollment experience preferred
  • Working knowledge of CRM software, e.g. Salesforce, preferred
  • Ability to sell high–value consumer services or products
  • Proficient in writing and speaking English
  • Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
  • Must possess confident telephone presence
  • Excellent verbal, written, and interpersonal communication skills
  • Must be self-motivated and able to work effectively in a team environment
  • Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Excellent consultative skills and demonstrated ability to adapt to change in a fast-paced environment
  • Must possess ability to receive constructive feedback and demonstrate accountability
  • Must possess critical–thinking ability, problem–solving skills, and good judgment
  • Ability to work in the hiring location without sponsorship

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply
Back to Careers Page

Assistant Recruitment Manager-North China

Beijing or Shanghai , China
Description

 

Assistant Recruitment Manager, Student Recruitment

 Beijing, China

 

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

 

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists in executing a student recruitment strategy across north China that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

 

Essential Functions

  • Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Recruitment Manager as well as Shorelight’s Global Marketing Team for all marketing and advertising strategies and collateral
  • Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Recruitment Manager, using technology systems
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
  • Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on conversion of inquiries to applications
  • Work effectively with the university liaisons to ensure smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

 

Minimum Qualifications

  • Bachelor’s degree or above, preferably in marketing, communications, business, international relations, or related area
  • Proficient in English, Native in Chinese
  • 3+ years of experience in the international education/recruitment industry in West & South China
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Proficient with technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Willingness to travel
  • Eligibility to work in the hiring location without sponsorship

 

 

Preferred Qualifications

  • Strategic-minded and sales-driven, with strong drive for results, and pressure-resilient
  • Existing network and relationships within the education industry in West & South China; strong working knowledge of key international markets, programs, and products; and US higher education are all pluses

 

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

 

Shorelight is an Equal Opportunity Employer.

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