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Job Department: Global Recruitment

Job department: Global Recruitment

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Enrollment Counselor – LATAM

Bogota , Colombia , Colombia
Description

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni. 

Job Overview

The role primarily focuses on helping qualified potential international students to achieve their academic goals by advising, supporting, and enrolling them in one of Shorelight’s university partners programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success for this role include the ability to drive direct applications, conversion from offer to deposit, and conversion from deposit to enrollment. A large proportion of this sales and service role is speaking with applicants and parents via online chat platforms, email, and telephone daily. 

Key Responsibilities

  • Student Lead Management
    • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
    • Collaborate regularly with real-time feedback loops with India Digital Marketing
    • Manage digital campaigns, messaging, lead volume, and lead conversion activities
    • Use a consultative sales approach to guide and support prospective students through the enrollment process
    • Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
    • Build rapport with and guide students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
    • Provide a positive and superior student experience
    • Consistently seek opportunity to drive student growth by referrals
    • Maintain a high-level knowledge of current programs, products, processes, and policies
    • Demonstrate expertise in all steps of the admissions process
    • Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program
  • Conversion Activities
    • Drive new student enrollments from pipeline of student leads through conversion efforts
    • Execute on tailored conversion activities to drive conversion from sales-qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
    • Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
  • Tracking and Reporting
    • Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
    • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
    • Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of the student pipeline

Qualifications

  • Bachelor’s Degree
  • Prior education sales/enrollment experience preferred
  • Working knowledge of CRM software, e.g. Salesforce, preferred
  • Ability to sell high-value consumer services or products
  • Proficient in writing and speaking English
  • Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
  • Must possess confident telephone presence
  • Excellent verbal, written, and interpersonal communication skills
  • Must be self-motivated and able to work effectively in a team environment
  • Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Excellent consultative skills and demonstrated ability to adapt to change in a fast-paced environment
  • Must possess ability to receive constructive feedback and demonstrate accountability
  • Must possess critical-thinking ability, problem-solving skills, and good judgment

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required–Education, Criminal, Identity

Shorelight Education is an Equal Opportunity Employer.

Apply
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Relationship Manager

Boston , Massachusetts
Description

About Us

Shorelight Education is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.


Job Overview

The Relationship Manager, Sponsor Operations (MSO), develops and executes all sponsored student operations that drive bookings, arrivals, and campus success. The MSO works closely with Admissions, Recruitment, Enrollment Services, Campus Operations, IT, and Shorelight’s global recruitment training team to ensure maximum NSEs and retentions. Measures of success for this role include the ability to generate and implement technology-focused operational solutions, support for and success of the recruitment team in their generation of NSEs, and systemic improvements to our IT systems to maintain Shorelight’s above-average retention record. The position directly reports to the Director of Global Sponsor Relations, with a dotted line to the Vice President, Enrollment Management.


Essential Functions

    • Lead and implement the strategy for enrollment management processes as they relate to the sponsored student population across Shorelight partners
    • Track and analyze application and admissions data to identify trends and operationalize solutions
    • Act as the point person to navigate and resolve sponsored student specific roadblocks at the top of the admissions funnel
    • Develop and implement Enrollment Services strategies and policies as they relate to the unique needs of sponsored students
    • Demonstrate expertise on sponsored students throughout the admissions and enrollment services pipeline
    • Co-chair the Sponsored Student Steering Committee as it relates to sponsored student operations

 Campus Operations

    • Collaborate with the Director of Global Sponsor Relations to maintain best practices for on-campus social and religious accommodations
    • Oversee biweekly meetings with the designated sponsored student team leads to update on relevant changes and information about sponsored student policies as they affect campus partners
    • Provide support to admissions as a bridge to recruitment, actioning detailed clarifications and follow up for individual students
    • Expand and implement sponsor orientation programs on a semesterly basis across all partners, including arrival support as needed
    • Partner with Shorelight’s global marketing team in producing all marketing materials relevant to sponsored students
    • Provide daily support for sponsored student team leads and sponsored student directors

 Data Management

  • Oversee the auditing and Salesforce optimization of academic study plans for sponsored students
  • Develop current systems to support academic reporting for sponsored students
  • Advocate for sponsored students in the development of new Salesforce processes
  • Develop, build, and implement accurate sponsored tracking using Salesforce and Tableau to ensure clear visibility throughout the sponsored student pipeline to all stakeholders
  • Maintain data accuracy and accessibility
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence

 People Management

    • Train new and existing hires on all aspects of sponsored student recruitment and retention
    • Analyze data to provide ongoing weekly updates, reports, and forecasts to the recruitment team
    • Be the point of information and clarity on all sponsored student recruitment process questions
    • Liaise between recruitment and campus as relates to NSEs
    • Develop or update memorandum of understanding with sponsoring bodies to receive sponsorship approval
    • Liaise with sponsoring bodies and academic advisors to continue to build relationships
    • Continually advocate recruitment by developing operations and policies that successfully recruit sponsored students

Minimum Qualifications

    • Bachelor’s degree
    • 3+ years experience working in the field of sponsors with international students
    • Demonstrated communication ability with external sponsoring organizations, attainment of goals and development of relationships
    • Excellent written and verbal communication skills, including ability to work in an autonomous environment and lead strategic discussions and presentations
    • Experience recruiting, leading, motivating, and retaining staff
    • Eligibility to work in and travel freely to and from the United States without sponsorship

Preferred Qualifications

  • Excellent time management, project management, prioritization and organizational skills
  • Results focus and strong management skills with the flexibility to handle multiple tasks


Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and a cover letter.

Background check required – Education, Criminal, Identity.

Shorelight Education is an Equal Opportunity Employer.

Apply
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Manager, Sponsor Operations

Boston , Massachusetts
Description

About Us

Shorelight Education is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.


Job Overview

The Manager, Sponsor Operations (MSO), develops and executes all sponsored student operations that drive bookings, arrivals, and campus success. The MSO works closely with Admissions, Recruitment, Enrollment Services, Campus Operations, IT, and Shorelight’s global recruitment training team to ensure maximum NSEs and retentions. Measures of success for this role include the ability to generate and implement technology-focused operational solutions, support for and success of the recruitment team in their generation of NSEs, and systemic improvements to our IT systems to maintain Shorelight’s above-average retention record. The position directly reports to the Director of Global Sponsor Relations, with a dotted line to the Vice President, Enrollment Management.


Essential Functions

    • Lead and implement the strategy for enrollment management processes as they relate to the sponsored student population across Shorelight partners
    • Track and analyze application and admissions data to identify trends and operationalize solutions
    • Act as the point person to navigate and resolve sponsored student specific roadblocks at the top of the admissions funnel
    • Develop and implement Enrollment Services strategies and policies as they relate to the unique needs of sponsored students
    • Demonstrate expertise on sponsored students throughout the admissions and enrollment services pipeline
    • Co-chair the Sponsored Student Steering Committee as it relates to sponsored student operations

 Campus Operations

    • Collaborate with the Director of Global Sponsor Relations to maintain best practices for on-campus social and religious accommodations
    • Oversee biweekly meetings with the designated sponsored student team leads to update on relevant changes and information about sponsored student policies as they affect campus partners
    • Provide support to admissions as a bridge to recruitment, actioning detailed clarifications and follow up for individual students
    • Expand and implement sponsor orientation programs on a semesterly basis across all partners, including arrival support as needed
    • Partner with Shorelight’s global marketing team in producing all marketing materials relevant to sponsored students
    • Provide daily support for sponsored student team leads and sponsored student directors

 Data Management

  • Oversee the auditing and Salesforce optimization of academic study plans for sponsored students
  • Develop current systems to support academic reporting for sponsored students
  • Advocate for sponsored students in the development of new Salesforce processes
  • Develop, build, and implement accurate sponsored tracking using Salesforce and Tableau to ensure clear visibility throughout the sponsored student pipeline to all stakeholders
  • Maintain data accuracy and accessibility
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence

 People Management

    • Train new and existing hires on all aspects of sponsored student recruitment and retention
    • Analyze data to provide ongoing weekly updates, reports, and forecasts to the recruitment team
    • Be the point of information and clarity on all sponsored student recruitment process questions
    • Liaise between recruitment and campus as relates to NSEs
    • Develop or update memorandum of understanding with sponsoring bodies to receive sponsorship approval
    • Liaise with sponsoring bodies and academic advisors to continue to build relationships
    • Continually advocate recruitment by developing operations and policies that successfully recruit sponsored students

Minimum Qualifications

    • Bachelor’s degree
    • 3+ years experience working in the field of sponsors with international students
    • Demonstrated communication ability with external sponsoring organizations, attainment of goals and development of relationships
    • Excellent written and verbal communication skills, including ability to work in an autonomous environment and lead strategic discussions and presentations
    • Experience recruiting, leading, motivating, and retaining staff
    • Eligibility to work in and travel freely to and from the United States without sponsorship

Preferred Qualifications

  • Excellent time management, project management, prioritization and organizational skills
  • Results focus and strong management skills with the flexibility to handle multiple tasks


Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and a cover letter.

Background check required – Education, Criminal, Identity.

Shorelight Education is an Equal Opportunity Employer.

Apply
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Enrolment Advisor (Channels Student Conversion) Beijing or Shanghai (China)

Beijing or Shanghai , China
Description

Shorelight Education — Enrollment Advisor

(Channels Student Conversion)

Beijing or Shanghai (China)

 

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

 

Job Overview

The Enrollment Advisor leads and executes our offer to arrival conversion activities in the China region.  Based in Beijing (or Shanghai), the Enrollment Advisor works as part of a highly motivated professional recruitment team and is responsible for regional offer to deposit, and post-deposit conversion.

 

This position works closely with regional recruitment, admission and enrollment service team, to conduct direct outreach to the students to improve China overall conversion.  Measures of success for this role include the ability to drive conversion from offer to deposit, and deposit to enrollment. A large proportion of this sales and service role is speaking with applicants, parents and agents via telephone and email daily.  The position directly reports to the National Recruitment Manager, China.
 

Key Responsibilities

 

  • Call and email to offer holders for the assigned programs to collect required info, chase missing documents, provide guidance and service to improve offer to enrollment conversion.
  • Use a consultative sales approach to guide and support prospective students through the enrollment process.
  • Provide a positive and superior student experience via telephone and emails.
  • Maintain a high-level knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in all steps of the admissions and enrollment process
  • Leverage available tools and enhance them to move students through the conversion process, including early payments, scholarships, student ambassador connections, webinars, testimonials and visa support etc.
  • Create consistent and observable notes in Salesforce and provide real time feedback to admission, recruitment and enrollment service team for better conversion.
  • Maintain and update a student call and email tracking status and report to provide the team with ongoing assessment of the health of the student conversion trend.

 

Qualifications

  • Bachelor’s degree or above
  • Proficient in English, Native in Chinese
  • Prior education direct sales/enrolment experience preferred
  • Working knowledge of CRM software (e.g. Salesforce) preferred
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Must possess confident telephone presence
  • Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
  • Must be self-motivated and able to work effectively in a team environment
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Ability to sell high–value consumer services or products; must possess confident Tele-sales skills
  • Must be proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Collaborative team builder with a strong team orientation and the desire to develop, train, and mentor others
  • Ability to clearly articulate goals and objectives and effectively engage with a wide variety of constituents at all levels

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@corporate.shorelight.com.

 

Shorelight Education is an Equal Opportunity Employer.

 

 

 

Apply
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Enrollment Advisor (Inside Sales Role)

Shanghai , China
Description

Shorelight Education — Enrollment Advisor (Inside Sales Role)

Shanghai, China

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally-minded alumni.

 

Job Overview

The Enrollment Advisor leads and executes our lead management and conversion activities in the Great China region, targeting Chinese senior students or working adults who seek U.S. university undergraduate and postgraduate degrees. The Enrollment Advisor works as part of a highly motivated professional team and is responsible for D2C lead management and conversion of new students and for achieving monthly and yearly enrollment targets.

 

The role focuses on engaging with, advising, and supporting qualified international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners’ programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success include driving raw leads to applications, converting offers to deposits and deposits to enrollments, and participating in offline events and drives for attendance. A large proportion of this sales and service role involves daily contact with applicants and parents via online chat platforms, email, and telephone.

 

The position reports to the Inside Sales Manager of China

 

Essential Functions

Student Lead Management

  • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
  • Collaborate regularly with China Digital Marketing via real-time feedback loops
  • Manage digital campaigns, messaging, lead volume, and lead conversion activities
  • Use a consultative sales approach to guide and support prospective students through the enrollment process
  • Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
  • Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
  • Provide a positive and superior student experience
  • Consistently seek opportunity to drive student growth by referrals
  • Maintain a high-level knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in all steps of the admissions process
  • Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

 

Conversion Activities

  • Drive new student enrollments from pipeline of student leads through conversion efforts
  • Execute on tailored conversion activities to drive conversion from sales–qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
  • Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
  • Participate in all kinds of offline events, demos, road shows, etc. and drives for attendees

 

Tracking and Reporting

  • Leverage Salesforce CRM to track assigned students’ status and progress toward enrollment
  • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
  • Maintain and update a student pipeline status dashboard to provide the team with ongoing assessment of the health of the student pipeline

 

Minimum Qualifications

  • Bachelor’s degree or above
  • Proficient in English, Native in Chinese
  • Prior education direct sales/enrollment experience preferred
  • Working knowledge of CRM software (e.g. Salesforce) preferred
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Must possess confident telephone presence
  • Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
  • Must be self-motivated and able to work effectively in a team environment
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Ability to sell high–value consumer services or products; must possess confident tele-sales skills
  • Must be proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Collaborative team builder with a strong team orientation and the desire to develop, train, and mentor others
  • Ability to clearly articulate goals and objectives and effectively engage with a wide variety of constituents at all levels
  • Willingness and ability to travel

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@corporate.shorelight.com.

 

Shorelight Education is an Equal Opportunity Employer.

 

Apply
Back to Careers Page

Partnership Development Manager – Pakistan

Pakistan
Description

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Shorelight Education — Partnership Development Manager

Karachi, Pakistan

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

Shorelight Education is seeking to hire Partnership Development Manager (PDM) based in Karachi, Pakistan to support and accelerate our student recruitment strategy across Pakistan targeted at international students seeking a US university degree.  The PDM position, reporting directly to the Country Director, Pakistan will include account management of Shorelight’s country and regional network recruiters, schools and universities along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

Key Responsibilities

The responsibilities of this position include but not limited to:

  • Manage key channel accounts and partnerships in Pakistan to achieve enrollment targets for all university partnerships 
  • Identify and train new agent, school and university partners
  • Rapidly expand channel network across Pakistan
  • Extensively train new and existing channel partners (agents, schools and universities) on Shorelight Partner Universities
  • Conducting online webinars and training events
  • Agent office or school visits on daily basis
  • Provide onboarding to new channel partners
  • Attending exhibitions hosted by agents or schools on regular basis
  • Presentations to agents and school on regular basis
  • Maintain a data-driven approach to recruitment & training, monitoring enrollment & training trends and reporting on all phases of recruitment & training to the Country Director, Pakistan utilizing technology systems 
  • Maintain maximum levels of product knowledge and market intelligence
  • Travel extensively to attend training, recruitment & outreach activities, seminars, conferences and meetings throughout Pakistan
  • Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Execute an efficient and streamlined processes for channel partner training and business development process
  • Work effectively with the university liaisons to ensure smooth entry into the school or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)
  • Liaise with university partners and campus teams on frequent basis for different aspects of training and recruitment

Qualifications

  • 2+ years of experience in the international education/recruitment industry in Pakistan
  • Familiar with US education system and F1 visa
  • Experience abroad (living, working, studying) preferred
  • Experience within the Higher Education sector or in public relations/marketing preferred
  • Minimum Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel throughout Pakistan as required
  • Beneficial to have existing network and relationships within the education industry across Pakistan, strong working knowledge of key international markets, programs and products
  • Experience in organizing pre- departure events and product launches
  • Familiarity with I20, visas and other international identification processes preferred
  • Knowledge of Salesforce CRM platform preferred
  • Exceptional interpersonal and communication skills, and effortlessly relates to people of varied cultural and social background
  • Has a passion for delivering excellent customer service
  • Enjoys giving knowledge to and training other people
  • Proven experience driving a process with multiple stakeholders
  • Ability to engage effectively in remote / virtual communication platforms
  • Proven history of influencing both internal and external stakeholders and decision makers
  • Ability to foster collaboration and trust and inspire others to high levels of performance
  • Proactively engaging with customers face to face, by telephone, in writing and other social media platforms
  • Working both independently and as part of a team
  • Advanced working knowledge of Microsoft Word/Excel/Outlook/PowerPoint
  • Strong working knowledge of the following languages: English and Urdu

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight Education is an Equal Opportunity Employer.

Apply
Back to Careers Page

Product Sales Manager, South East and North Asia

Bangkok , Thailand
Description

About Us

Shorelight Education is a U.S.-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight Education please visit our website at www.corporate.shorelight.com

Job Overview

Shorelight Education is seeking to hire a Product Sales Specialist or Manager (depending on experience) to execute a student recruitment strategy across South East and North Asia targeted at international students seeking a US university degree.  The Product Sales position, reporting directly to the Executive Director of Recruitment, will work across all channels to maximize the recruitment efforts in the regions for a specific set of Shorelight partner universities. The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams as well as Shorelight’s marketing and campus-based teams. The product sales role will be approximately 70% sales and 30% marketing and engagement with the campus-based teams.

Shorelight defines the regions as follows:

South East Asia: Vietnam, Indonesia, Myanmar, Thailand, Cambodia, Laos, Malaysia, Singapore

North Asia: South Korea, Japan, Taiwan, Hong Kong, Mongolia, Macau

The base location for this role is Bangkok, Thailand

Key Responsibilities

The responsibilities of this position include:

  • Work across all channels within South East and North Asia to achieve targets for a specific set of partner universities and programs
  • Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
  • Develop and execute a product specific recruitment plan across the regions in conjunction with Shorelight regional recruitment and campus teams
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director(s), executive director, campus managing directors and product management team
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
  • Delivering counselor training to Shorelight partners in the region as needed
  • Travel extensively across the regions to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
  • Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
  • Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrollments
  • Work effectively with the university liaisons to ensure smooth entry into the school or program
  • Work closely with campus teams to ensure student feedback, testimonials and future alumni events are in place
  • Work with relevant campus teams on FAM trips involving partners from the regions
  • Manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
  • Assist regional recruitment teams in organizing and delivering pre-departure events

Qualifications

  • 2+ years of experience in the international education/recruitment industry
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel across Asia and to the US is required
  • Beneficial to have existing network and relationships within the education industry across South East and North Asia and a strong working knowledge of key international markets, programs and products
  • Experience in organizing pre-departure events and product launches
  • Local language proficiency would be advantageous
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • Fluency in English is a must

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight Education is an Equal Opportunity Employer

Apply
Back to Careers Page

Recruitment Manager, Shorelight LIVE, China

Beijing , China
Chengdu , China
Guangzhou City , China
Shanghai , China
Description

Recruitment Manager, Shorelight LIVE

China

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

 

Job Overview

Shorelight Education is seeking to hire a Recruitment Manager (RM) to lead a student recruitment strategy across China targeted at students seeking a US post-graduate university degree or graduate or professional certificate program.  The students will be enrolling to take all or part of their degree/program at a Shorelight LIVE Global Study Center (GSC) located at one of a number of leading Chinese universities (eg Shanghai Jiao Tong University) or professional training institutions (eg New Oriental).  The Recruitment Manager will report directly to the Senior Regional Director, Greater China.  The person will maximize student tuition revenue through account management of Shorelight’s country and regional network recruiters (Agents), universities, GCS host partners, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight LIVE Global Study Center run programs.

 

Key Responsibilities

The responsibilities of this position include:

 

  • In collaboration with China Recruitment Managers, manage key channel accounts (especially the host partners of the Global Study Centers) and partnerships in China to achieve enrollment targets for Shorelight LIVE programs (eg University of Massachusetts master’s degree programs)
  • Contribute to, and execute on, Shorelight LIVE university partner’s student recruitment strategies
  • Organizing mock-classroom demos over the LIVE platform for channel partners and US content partners
  • Be the Shorelight LIVE internal evangelist across Chinese sales and marketing organizations, lead and execute LIVE program new product launch.
  • Work effectively with the university liaisons to ensure smooth entry into the school or program, maintain regular contact communication with live program campus/HQ team to make sure market needs to be heard and supported
  • Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Senior Regional Director, Greater China utilizing technology systems
  • Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
  • Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings and training events.  Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
  • Work closely with regional recruitment, admissions, enrolment services and campus teams to ensure an efficient and streamlined LIVE recruitment process
  • Partner with Regional Managers to ensure the process of LIVE program contract, commissions, bonuses and training are designed and implemented.

 

Qualifications

  • 5+ years of experience in the international education/recruitment industry in China
  • Strong sales and account management skills
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Proficiency with CRM technology and reporting programs/systems
  • Excellent communication and presentation skills
  • Exemplary customer service skills and ability to foster a team based customer service ethic
  • Willingness and ability to travel both throughout China and the USA as required
  • Beneficial to have existing network and relationships within the education industry across China, strong working knowledge of key international markets, programs and products – especially in the online degrees and certificates sector
  • Experience in organizing pre- departure events and product launches
  • Eligibility to work in the hiring location without sponsorship
  • Local language proficiency would be advantageous
  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@corporate.shorelight.com

 

Shorelight Education is an Equal Opportunity Employer.

 

Apply
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Enrollment Advisor (Inside Sales Role), Shanghai China

Shanghai , China
Description

Shorelight Education — Enrollment Advisor (Inside Sales Role)

Shanghai, China

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally-minded alumni.

 

Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the Great China region, targeting Chinese senior students or working adults who seek U.S. university Undergraduate and postgraduate degrees. The Enrollment Advisor works as part of a highly motivated professional team and is responsible for D2C lead management and conversion of new students and for achieving monthly and yearly enrollment targets.

 

The role focuses on engaging with, advising, and supporting qualified international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners’ programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion.  Measures of success include driving raw leads to applications, converting offers to deposits and deposits to enrollments, and participating in offline events and drives for attendance. A large proportion of this sales and service role involves daily contact with applicants and parents via online chat platforms, email, and telephone.

 

The position reports to the Inside Sales Manager of China

 

Key Responsibilities

Student Lead Management

  • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
  • Collaborate regularly with China Digital Marketing via real-time feedback loops
  • Manage digital campaigns, messaging, lead volume, and lead conversion activities
  • Use a consultative sales approach to guide and support prospective students through the enrollment process
  • Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
  • Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
  • Provide a positive and superior student experience
  • Consistently seek opportunity to drive student growth by referrals
  • Maintain a high-level knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in all steps of the admissions process
  • Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

 

Conversion Activities

  • Drive new student enrollments from pipeline of student leads through conversion efforts
  • Execute on tailored conversion activities to drive conversion from sales–qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
  • Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits
  • Participate in all kinds of offline events, demos, road shows, etc. and drives for attendees

 

Tracking and Reporting

  • Leverage Salesforce CRM to track assigned students’ status and progress toward enrollment
  • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
  • Maintain and update a student pipeline status dashboard to provide the team with ongoing assessment of the health of the student pipeline

 

Qualifications

  • Bachelor’s degree or above
  • Proficient in English, Native in Chinese
  • Prior education direct sales/enrolment experience preferred
  • Working knowledge of CRM software (e.g. Salesforce) preferred
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • Must possess confident telephone presence
  • Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
  • Must be self-motivated and able to work effectively in a team environment
  • Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
  • Ability to sell high–value consumer services or products; must possess confident Tele-sales skills
  • Must be proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Exemplary customer service skills and ability to foster a customer service ethic within the work team
  • Collaborative team builder with a strong team orientation and the desire to develop, train, and mentor others
  • Ability to clearly articulate goals and objectives and effectively engage with a wide variety of constituents at all levels
  • Willingness and ability to travel

 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@corporate.shorelight.com.

 

Shorelight Education is an Equal Opportunity Employer.

 

Apply