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Senior Recruitment Manager, North India

New Delhi (NCR) , India

Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Recruitment Manager (RM) is responsible for executing a student recruitment strategy across India targeted at international students seeking a US university degree. This position will include account management of Shorelight’s country and regional network recruiters, schools and universities along with building and managing direct-to-student marketing campaigns that drive enrolments to Shorelight’s university partners.

This position is based in India and directly reports to the Senior Regional Director, Recruitment, North and South India

Essential Functions

The responsibilities of this position include:

Manage key channel accounts and partnerships in India to achieve enrollment targets for all university partnerships
Contribute to, and execute on, Shorelight university partner’s student recruitment strategies
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Regional Director, South Asia utilizing technology systems
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Travel extensively to attend recruitment and outreach activities, seminars,conferences, meetings and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
Work effectively with the university liaisons to ensure smooth entry into the school-or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
5+ years of experience in the international education/recruitment industry in India
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team-based customer service ethic
Willingness and ability to travel both throughout India and the USA as required
Experience in organizing pre-departure events and product launches
Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

Beneficial to have existing network and relationships within the education industry across India, strong working knowledge of key international markets, programs and products
Local language proficiency would be advantageous
Experience with Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply

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Assistant Recruitment Manager, Student Recruitment, Qingdao, China

China

Description

Assistant Recruitment Manager, Student Recruitment, Zhengzhou/Qingdao, China

About Us

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists the Recruitment Manager in executing a student recruitment growth strategy across the North China Region that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners.

Essential Functions

• Execute Shorelight’s university partners’ student recruitment growth strategies, partnering with the Recruitment Manager as well as Shorelight’s other functional departments for all branding, strategies, activities, and collateral.

• Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships.

• Own channel expansion goals and ensure market penetration in the sales territory.

• Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of the recruitment process to the Recruitment Manager, using technology systems and tools.

• Maintain maximum levels of competitor awareness, product knowledge, and market intelligence

• Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors.

• Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on the conversion of inquiries to applications.

• Work effectively with the university liaisons to ensure a smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

Minimum Qualifications

• Bachelor’s degree or above, preferably in sales, marketing, communications, business, international relations, or related area

• Proficient in English, Native in Chinese

• 3+ years of experience in the international education/recruitment industry in North China

• Strong sales and account management skills

• Proven track record of working collaboratively in a matrix governance model

• Proficient with technology and reporting programs/systems

• Excellent communication and presentation skills

• Exemplary customer service skills and ability to foster a customer service ethic within the work team

• Willingness to travel

• Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

• Strategic-minded and sales-driven, with strong drive for results, and pressure-resilience

• Existing network and relationships within the education industry in North China; strong working knowledge of key international markets, programs, and products; and US higher education are all pluses

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.

Apply

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Product Sales Manager, Beijing/Shanghai China

Beijing or Shanghai , China

Description

SHORELIGHT

Product Sales Manager, Beijing/Shanghai China

About Us

Job Overview

Shorelight is seeking to hire a Product Sales Manager to execute a student recruitment strategy across China targeted at international students seeking a US university degree. The Product Sales position, reporting directly to the Senior Product Sales Manager China, will work across all channels to maximize the recruitment efforts in the China for a specific set of Shorelight partner universities. The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus based teams. The product sales role will be approximately 80% sales/product management and 20% marketing.

Key Responsibilities

The responsibilities of this position include:

Work across all channels within China to achieve specific targets for a specific set of products
Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
Develop and execute a product specific recruitment plan across China in conjunction with Shorelight regional recruitment and campus teams
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director and campus managing directors and product management team
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
Work closely with sales and product team, to deliver counsellor training to Shorelight partners in the region as needed
Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
Work effectively with the university liaisons to ensure smooth entry into the school or program
Assist regional recruitment teams in organizing and delivering pre-departure events
Other ad-hoc assignments

Qualifications

3+ years of experience in the international education/recruitment industry
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team based customer service ethic
Willingness and ability to travel across all tires of China cities and to the US is required
Beneficial to have existing network and relationships within the education industry across China and a strong working knowledge of key international markets, programs and products
Experience in organizing pre- departure events and product launches
Fluency in English and Chinese
Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area

Application Process

Interested candidates should submit their resumes and cover letters to

recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer

Apply

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Assistant Recruitment Manager, REA

Bangkok , Thailand

Description

Assistant Recruitment Manager, Student Recruitment,

Rest of East Asia

About Us

Job Overview

The Assistant Recruitment Manager, Student Recruitment, assists in executing a student recruitment strategy across Rest of East Asia (Thailand, Malaysia, Philippines, Cambodia, Laos, Singapore, Brunei) that targets international students seeking U.S. university degrees. The role includes account management of Shorelight’s regional network of recruiters, schools, and universities, along with building and managing direct-to-student marketing campaigns that drive enrollments to Shorelight’s university partners. This role is based in Bangkok, Thailand, reporting to Recruitment Manager, REA.

Key Responsibilities

Execute Shorelight’s university partners’ student recruitment strategies, partnering with the Recruitment Manager, REA as well as Shorelight’s Marketing Team for all marketing and advertising strategies and collateral
Help manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Recruitment Manager, Rest of East Asia, using technology systems
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners, and other external institutions and vendors
Execute efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with a strong focus on conversion of inquiries to applications
Work effectively with the university liaisons to ensure smooth entry into the school or program (working with finance offices on incoming deposits, tracking of payments, processing of agent contracts and commissions, as necessary; assisting incoming students with form completion; coordinating arrival transportation for new, incoming students; etc.)

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area

3+ years of experience in the international education/recruitment industry in Thailand or Malaysia
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, with strong drive for results, and pressure-resilient
Proficient with technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a customer service ethic within the team
Willingness to travel

Preferred Qualifications

Existing network and relationships within the education industry in Thailand/Malaysia
Strong working knowledge of key international markets, programs, and products; and US higher education are all pluses
Eligibility to work in the hiring location without sponsorship

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter

Background Check Required–Education, Criminal, Identity

Shorelight is an Equal Opportunity Employer.

Apply

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VP Direct Recruitment Strategy and Operations

United States ,

Description

About Us

Job Overview

The VP, Direct Recruitment Strategy and Operations manages the direct-to-consumer end to end process. The role serves as a strategic leader with an entrepreneurial mindset in international student enrollment recruitment and works with the overall student acquisition team to meet enrollment goals. The VP of Direct Recruitment Strategy and Operations must be a self-directed individual with a demonstrated history of effective leadership. This role must collaborate cross-region and cross-functionally to achieve both enrollment and strategic goals. This position is responsible for developing the strategy, priorities, and processes related to direct recruitment enrollment across the organization and assure their comprehension to the entire student acquisition team. The role will work closely with marketing, affiliate marketing, digital experience, data analytics, campus leadership, recruitment, technology, and admissions teams, seeking to optimize the student overall experience and internal processes.

Essential Functions

Student Lead Management

Create a set of standard operating procedures around direct recruitment operations and actions that leads to effective qualification and conversion of prospective students to application and enrollments.
Manage our direct recruitment team globally and work closely with our regional leaders to ensure consistent and smooth student experiences.
Use a consultative sales approach to guide and support prospective students through the enrollment process.
Work closely with our demand generation team to provide guidance and enhancements to our demand generation strategy.
Work closely with our affiliate management team to sign new lead sources and optimize current lead sources.
Create a referral process that consistently brings qualified leads and applicants.
Maintain a high-level knowledge of current programs, products, processes, and policies.
Demonstrate expertise in the all steps of the admissions process.
Understand and communicate the value propositions of our brands (and those of our competitors) in order to be able to provide an excellent student experience by offering the right program.

Process Optimization

Work closely with our Digital Experience and Marketing teams to develop a unified student experience end to end that drives self-reinforcing behavior towards conversion.
Identify and communicate on market trends seen by the DTS team to promote better campaigns from MKT and increase conversions from the entire DTS team.
Consistently work with current tools such as Salesforce and Tableau and indicate ways to streamline team usage.
Generate new activities with referred students and their families. Identify Student/parent ambassadors in market to help us promote our programs.

Student Lead Management

Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determine if they are qualified to apply and enroll in various academic programs.
Collaborate regularly with real-time feedback loops with regional leaders and marketing teams on digital campaigns, messaging, lead volume, and lead conversion activities.
Use a consultative sales approach to guide and support prospective students through the enrollment process.

Tracking and Reporting

Leverage Salesforce CRM, Tableau, Marketo, and other tools for tracking of assigned students to track their status and progress toward enrollment.
Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities and processes.
Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of your student pipeline.

Security

Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures
Take responsibility for any Shorelight assets assigned to you
Promptly report any security events, incidents, or weaknesses to Shorelight Security

Minimum Qualifications

· Proven leadership in managing global teams and operating a sales-driven culture.

· Proven ability to develop strategy and implement solutions

· Ability to sell high value, consumer services or products

· Proficient in writing and speaking English

· Working knowledge of Microsoft Office (Word, Excel, Power Point)

· Must possess confident telephone presence

· Must possess excellent verbal, written and interpersonal communication skills

· Must be self‐motivated and able to work effectively in a team environment

· Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards

· Possess high-level understanding of products and degree programs offered to students

· Must possess effective time management skills, sense of urgency and ability to plan and prioritize daily activities

· Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment

· Must possess ability to receive constructive feedback and demonstrate accountability

· Must possess critical thinking, problem solving skills and good judgment

· Spanish language skills

Preferred Qualifications

· Prior education sales/enrollment experience preferred

· Working knowledge of CRM software, e.g. Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply

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Recruitment Manager, South India (Overseas Education)

Bangalore , India

Hyderabad , India

Description

About Us

Job Overview

This position is based in India and directly reports to the Regional Director, Recruitment, West and South India

Essential Functions

The responsibilities of this position include:

Manage key channel accounts and partnerships in India to achieve enrollment targets for all university partnerships
Contribute to, and execute on, Shorelight university partner’s student recruitment strategies
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Regional Director, South Asia utilizing technology systems
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Travel extensively to attend recruitment and outreach activities, seminars,conferences, meetings and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
Work effectively with the university liaisons to ensure smooth entry into the school-or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
3+ years of experience in the international education/recruitment industry in India
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team-based customer service ethic
Willingness and ability to travel both throughout India and the USA as required
Experience in organizing pre-departure events and product launches
Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

Beneficial to have existing network and relationships within the education industry across India, strong working knowledge of key international markets, programs and products
Local language proficiency would be advantageous
Experience with Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply

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Recruitment Manager, India (Location:Mumbai)

Mumbai , India

Description

Recruitment Manager – India
Student Acquisition

About Us

Job Overview

This position is based in India and directly reports to the Regional Director, Recruitment, West and South India

Essential Functions

The responsibilities of this position include:

Manage key channel accounts and partnerships in India to achieve enrollment targets for all university partnerships
Contribute to, and execute on, Shorelight university partner’s student recruitment strategies
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Regional Director, South Asia utilizing technology systems
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Travel extensively to attend recruitment and outreach activities, seminars,conferences, meetings and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
Work effectively with the university liaisons to ensure smooth entry into the school-or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
3+ years of experience in the international education/recruitment industry in India
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team-based customer service ethic
Willingness and ability to travel both throughout India and the USA as required
Experience in organizing pre-departure events and product launches
Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

Beneficial to have existing network and relationships within the education industry across India, strong working knowledge of key international markets, programs and products
Local language proficiency would be advantageous
Experience with Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply

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Senior Integrated Marketing Specialist

Shanghai , China

Description

Senior Integrated Marketing Specialist

Based in SH

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Senior Integrated Marketing Specialist role reports to Senior Channel Marketing Manager, Greater China and supports a team of China Marketing team responsible for executing local marketing strategies in the region targeted at national online and offline channels.

This position will work closely with the in-country recruitment team and external partners to execute multiple marketing campaigns via omnichannel, to execute and monitor multiple campaigns’ result to assist student recruitment both for 2B/2C channels.

Key Responsibilities

Support China Marketing team to initiate China Marketing Calendar for each recruitment cycle and well execute related campaigns.
Support Senior Channel Marketing Manager to collaborate with central marketing team and other internal teams in the organization to well deliver campaigns, develop local materials and tools to drive student enrollment to all brands.
Support China Marketing team and corporate with partners to develop the social media matrix and content calendar for multiple brands and monitor results.
Support and coordinate on digitalized campaign promotion via multiple online channels
Monitor and manage all social media platforms, initiate related social media content calendar, and develop related contents.
Manage livestreaming platforms, support Marketing and Product team on the livestreaming/webinars, online events, monitor the event’s result.
Initiate 2B/2C facing contents to develop comprehensive understanding of target consumers and ideal channels for brand awareness, lead generation and conversion – continually deepen understanding of nuances of student personas
Maintain a strong data-driven approach to daily marketing performance on social media and other digital platforms
Support and cooperate with Recruitment team and Marketing event team on event planning, organizing and related marketing piece preparation. As well as leverage digital tools to track and analyze events’ ROIs
Support Marketing team on EDM campaigns via Marketo together with CRM system to keep an ideal campaign result and ensure overall healthy conversion rate.
Corporate with the internal Recruitment operation, Recruitment, BD, ES, SSC team to monitor WeChat work platform.

Core qualifications

Bachelor’s degree or above, preferably in marketing, business, Education–Technology, or related area
Proficient in English, Native in Chinese
3 years’ tactical marketing experience preferably within international education industry
Good skills and knowledge on social media area, a digital experience is plus
Good contents development skills, especially for social media, EDM, and online ads
Excellent communications skills to different stakeholders within or without the team
Strong multi-tasks management and organization skills and ability to work under pressure
Proficiency with CRM technology and reporting programs/systems preferred
Excellent skills in Microsoft, PowerPoint, Adobe, video editing and other Digital Marketing Tools, e.g., Marketo etc.
Creative thinking and abilities to pay attention to details
Collaborative team builder with a strong team orientation

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight Education is an Equal Opportunity Employer

Apply

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Assistant Recruitment Manager, North & East India

Gurugram , India

New Delhi (NCR) , India

Description

About Us

Job Overview

This position is based in India and directly reports to the Regional Director, Recruitment, West and South India

Essential Functions

The responsibilities of this position include:

Manage key channel accounts and partnerships in India to achieve enrollment targets for all university partnerships
Contribute to, and execute on, Shorelight university partner’s student recruitment strategies
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the Regional Director, South Asia utilizing technology systems
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Travel extensively to attend recruitment and outreach activities, seminars,conferences, meetings and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
Work effectively with the university liaisons to ensure smooth entry into the school-or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
3+ years of experience in the international education/recruitment industry in India
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team-based customer service ethic
Willingness and ability to travel both throughout India and the USA as required
Experience in organizing pre-departure events and product launches
Eligibility to work in the hiring location without sponsorship

Preferred Qualifications

Beneficial to have existing network and relationships within the education industry across India, strong working knowledge of key international markets, programs and products
Local language proficiency would be advantageous
Experience with Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply