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Enrollment Counselor, LATAM

Bogota , Colombia

Bogota , Colombia , Colombia

Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Enrollment Counselor executes an international student recruitment strategy at international students seeking U.S. university degrees. The role primarily engages and consults with, advises, supports, and enrolls qualified potential international students, helping them to achieve their academic goal of attending one of Shorelight’s university partners’ programs. The Enrollment Counselor’s performance is reviewed and monitored based on enrollment results, the quality of outbound and inbound communication, lead contact activity, completed applications, attitude and working relationships.

The role will also be focused on: 1. Identifying and propose best practices from the team in order to optimize the region’s performance and 2. Engaging with, consulting, advising, supporting, and enrolling qualified potential international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners programs. An Enrollment Counselor’s performance is reviewed and monitored based on regional DTS results and individual enrollment results, the quality of lead contact activity, completed applications, attitude, working relationships and communication.

Essential Functions

Process Optimization

Identify and communicate on market trends seen by the DTS team to promote better campaigns from MKT and increase conversions from the entire DTS team
Follow up on Soft Denials and actively promote best practices to increase the conversion rate of this channel
Consistently work with current tools such as Salesforce and Tableau and indicate ways to streamline team usage
Generate new activities with referred students and their families. Identify Student/parent ambassadors in market to help us promote our programs

Student Lead Management

Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determine if they are qualified to apply and enroll in various academic programs
Collaborate regularly with real-time feedback loops with LATAM digital marketing manager and recruitment team on digital campaigns, messaging, lead volume, and lead conversion activities
Use a consultative sales approach to guide and support prospective students through the enrollment process
Receive and follow-up on potential students via phone, email, and social media and where beneficial and feasible, in person
Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student desired goals or career interest
Provide a positive and superior student experience
Consistently seek opportunity to drive student growth by referrals
Maintain a high-level knowledge of current programs, products, processes, and policies
Demonstrate expertise in the all steps of the admissions process
Understand and communicate the value propositions of our brands (and those of our competitors) in order to be able to provide an excellent student experience by offering the right program

Conversion Activities

Execute on tailored conversion activities to drive conversion from sales qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
Leverage available tools and develop new that move students through the conversion process including scholarships, student ambassador connections, webinars, testimonials, campus visits

Tracking and Reporting

Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities and processes;
Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of your student pipeline

Minimum Qualifications

Ability to sell high value, consumer services or products
Proficient in writing and speaking English
Working knowledge of Microsoft Office (Word, Excel, Power Point)
Must possess confident telephone presence
Must possess excellent verbal, written and interpersonal communication skills
Must be self‐motivated and able to work effectively in a team environment
Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
Possess high-level understanding of products and degree programs offered to students
Must possess effective time management skills, sense of urgency and ability to plan and prioritize daily activities
Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
Must possess ability to receive constructive feedback and demonstrate accountability
Must possess critical thinking, problem solving skills and good judgment
Spanish language skills

Preferred Qualifications

Prior education sales/enrollment experience preferred
Working knowledge of CRM software, e.g. Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply

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Enrollment Counselor, India

Mumbai , India

Description

About Us

Job Overview

Shorelight Education is seeking to hire an Enrollment Counselor to execute an international student recruitment strategy for the INDIA market targeted at international students seeking a US university degree. The role will primarily be focused on engaging with, consulting, advising, supporting, and enrolling qualified potential international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners programs. An Enrollment Counselor’s performance is reviewed and monitored based on enrollment results, the quality of outbound and inbound calls, lead contact activity, completed applications, attitude, working relationships and communication.

Essential Functions

Student Lead Management

Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determine if they are qualified to apply and enroll in various academic programs
Collaborate regularly with real-time feedback loops with INDIA digital marketing manager and recruitment team on digital campaigns, messaging, lead volume, and lead conversion activities
Use a consultative sales approach to guide and support prospective students through the enrollment process
Receive and follow-up on potential students via phone, email, and social media and where beneficial and feasible, in person
Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student desired goals or career interest
Provide a positive and superior student experience
Consistently seek opportunity to drive student growth by referrals
Maintain a high-level knowledge of current programs, products, processes, and policies
Demonstrate expertise in the all steps of the admissions process
Understand and communicate the value propositions of our brands (and those of our competitors) in order to be able to provide an excellent student experience by offering the right program

Conversion Activities

Drive new student enrollments from pipeline of student leads through conversion efforts
Execute on tailored conversion activities to drive conversion from sales qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
Leverage available tools and develop new that move students through the conversion process including scholarships, student ambassador connections, webinars, testimonials, campus visits

Tracking and Reporting

Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities and processes;
Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of your student pipeline

Minimum Qualifications

Ability to sell high value, consumer services or products
Proficient in writing and speaking English
Working knowledge of Microsoft Office (Word, Excel, Power Point)
Must possess confident telephone presence
Must possess excellent verbal, written and interpersonal communication skills
Must be self‐motivated and able to work effectively in a team environment
Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
Possess high-level understanding of products and degree programs offered to students
Must possess effective time management skills, sense of urgency and ability to plan and prioritize daily activities
Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
Must possess ability to receive constructive feedback and demonstrate accountability
Must possess critical thinking, problem solving skills and good judgment

Preferred Qualifications

Prior education sales/enrollment experience preferred
Working knowledge of CRM software, e.g. Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer

Apply

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Partnership Manager (Regional)

Remote , Work from Home , United States

Description

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Assistant Partnership Manager develops and executes a multichannel student recruitment strategy for his or her region, targeted at international students currently studying in the United States who seek U.S. university degrees or partnered with advisors in the United States and sourcing from overseas. Meeting this goal includes developing new or expanding on existing partnerships with high schools, language schools, agencies, sponsors, and other university feeder programs along with contributing to marketing and conversion campaigns that drive enrollments to Shorelight’s university partners (https://partners.shorelight.com/). The individual in this position also takes an active role in training, developing, and managing Shorelight’s key accounts in the region, inclusive of marketing initiatives to raise the profile of our university partners

Essential Functions

Design and execute market-specific student recruitment strategies that focus on developing and managing a network of high schools, agencies, and other feeder networks
Build, source and manage key accounts to achieve enrollment targets for all university partnerships
Establish rapport and build strong relationships with current and prospective students, families, faculty, staff, partners, and other external institutions and vendors
Leverage technology to support a data-driven approach to recruitment
Maintain maximum levels of competitor awareness and market intelligence
Work effectively across Shorelight teams to ensure smooth entry into the school or program, such as working with Admissions on student assessment, Marketing on campaigns, and Enrollment Services on immigration and arrival
Travel within territory with occasional cross regional travel, attend recruitment and outreach activities, seminars, conferences, meetings, and training events to assist key accounts and student pipeline management

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
3–5 years of experience in a successful sales role
Must be highly motivated, creative and flexible.
Demonstrated success managing a full sales cycle, from lead generation to closing
A proven track record of achieving measurable results in a fast-paced, data and deadline-driven department
Expertise in utilizing creative problem-solving skills to overcome any obstacles while guiding potential students through the university admissions process
Adept at working collaboratively with remote teams
Strategic-minded and self-motivated, with a strong drive for results
Able to work under pressure
Proficiency with relevant technologies, such as CRMs
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a customer service ethic within the work team
Eligibility to work in the United States without sponsorship

Preferred Qualifications

Existing network and relationships within the U.S. education industry, with a strong working knowledge of key regional markets, programs and products, and U.S. higher education
Salesforce experience desirable
Bi-lingual speaker preferable (Mandarin, Spanish, Portuguese, Arabic, Vietnamese)

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required – Education, Criminal, Identity

Shorelight Education is an Equal Opportunity Employer.

Apply

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Senior Recruitment Manager, Shorelight Live, Southeast Asia

Southeast Asia , North Asia , China

Description

About Us

Shorelight is a US-based education company that funds and manages partnerships with universities to drive institutional growth, create new revenue streams, and expand options for students. Our vision is to bring together innovative universities and global citizens in a movement to educate the world. Shorelight focuses on international/transnational education and a unique student experience. Our diverse and talented team is made up of passionate change-makers who think entrepreneurially and act collaboratively. To learn more about Shorelight, please visit our website at www.shorelight.com.

Job Overview

The Senior Recruitment Manager, Shorelight Live develops and executes a multichannel revenue and growth strategy across Southeast Asia for Shorelight Live.

Shorelight Live is a high-growth, independent division of Shorelight serving international students, institutions, and governments through a cutting-edge, classroom-based, Live instruction platform developed by Shorelight. Shorelight Live offers elite U.S. degree-bound and Executive Education programs

The role includes direct marketing, and business development in the region and high-level account development. The Senior Recruitment Manager, SL Live drives and ultimately ensures the execution of the recruitment strategy across the region and multiple channels to maximize the student opportunities and revenue across Shorelight Live’s portfolio of partner programs.

This position is based in Indonesia or Vietnam and directly reports to the Regional Director, Southeast Asia and will work closely with the Vice President, Program Sales, along with the greater acquisition, channel development and live business development, enrollment management and partner operations teams.

Key Responsibilities

Regional Strategy/Operations

Develop and lead the execution of regional revenue growth strategy across agent and direct channels, products and sub regions to support Shorelight Live’s growth strategy
Responsible for assisting with regional budget planning and management including T&E, scholarships/discounts, marketing, channel partner incentives etc.
Work closely with Shorelight Live and Global Sales HQ in Boston to deliver critical feedback on new products, universities and programs for the region
Maintain high levels of competitor awareness, product knowledge, and market intelligence

Business Development/Management

Sourcing potential LIVE partners and delivery centers/channels

Developing custom deals working with HQ, Shorelight Global Solutions and then negotiate to close the deal
Convert those deals into student flow
Account management of recruitment partnerships
Co-develop and guide the execution of a multi-channel revenue growth strategy across agencies, sponsorship bodies, university and D2C channels
Co-develop and ensure execution of key regional initiatives such as multi-application bundling, scholarship incentives, etc for each channel partner

Portfolio Sales Pipeline Management

Responsible for the management of student pipeline development and executing against targets across each of Shorelight Live partners
Developing and ensuring execution of campaigns that enables the successful launch of new programs and existing programs within the Shorelight portfolio, and adjusting as needed to drive target achievement
Maintain a data-driven approach to recruitment, monitoring enrollment trends, and, using technology systems and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective channel partners, sponsorship bodies and Shorelight recruitment staff.

Qualifications

Existing network and relationships leading to business development starting day one within/outside of the education industry

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area. Master’s degree preferred but not required
10+ years of experience in the international education/recruitment industry or a similarly structured industry
5+ years of direct line management experience

Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, with strong drive for results
Ability to work successfully in a fast-paced environment while remaining pressure-resilient
Proficient with technology and reporting programs/systems
Excellent communication, negotiation and presentation skills
Exemplary customer service skills and ability to foster a customer service ethic within the regional team
Willingness to travel across the region (approximately 30-40%)
Willingness to travel to the US 2x per year on average and to regional director conferences as needed

Fluency in English is required.
Eligibility to work in the hiring location

Application Process

Interested candidates should submit a resume and cover letter to careers@shorelight.com.

Shorelight Education is an Equal Opportunity Employer.

Apply

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Assistant Partnership Manager (Canada)

Canada

Description

Job Overview

The Assistant Partnership Manager develops and executes a multichannel student recruitment strategy for his or her region, targeted at international students currently studying in the Canada and the United States who seek U.S. university degrees or partnered with advisors in the United States and sourcing from overseas. Meeting this goal includes developing new or expanding on existing partnerships with high schools, language schools, agencies, sponsors, and other university feeder programs along with contributing to marketing and conversion campaigns that drive enrollments to Shorelight’s university partners (https://partners.shorelight.com/). The individual in this position also takes an active role in training, developing, and managing Shorelight’s key accounts in the region, inclusive of marketing initiatives to raise the profile of our university partners

Essential Functions

Design and execute market-specific student recruitment strategies that focus on developing and managing a network of high schools, agencies, and other feeder networks
Build, source and manage key accounts to achieve enrollment targets for all university partnerships
Establish rapport and build strong relationships with current and prospective students, families, faculty, staff, partners, and other external institutions and vendors
Leverage technology to support a data-driven approach to recruitment
Maintain maximum levels of competitor awareness and market intelligence
Work effectively across Shorelight teams to ensure smooth entry into the school or program, such as working with Admissions on student assessment, Marketing on campaigns, and Enrollment Services on immigration and arrival
Travel within territory with occasional cross regional travel, attend recruitment and outreach activities, seminars, conferences, meetings, and training events to assist key accounts and student pipeline management

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
3–5 years of experience in a successful sales role
Must be highly motivated, creative and flexible.
Demonstrated success managing a full sales cycle, from lead generation to closing
A proven track record of achieving measurable results in a fast-paced, data and deadline-driven department
Expertise in utilizing creative problem-solving skills to overcome any obstacles while guiding potential students through the university admissions process
Adept at working collaboratively with remote teams
Strategic-minded and self-motivated, with a strong drive for results
Able to work under pressure
Proficiency with relevant technologies, such as CRMs
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a customer service ethic within the work team
Eligibility to work in the United States without sponsorship

Preferred Qualifications

Existing network and relationships within the Canadian and U.S. education industry, with a strong working knowledge of key regional markets, programs and products, and U.S. higher education
Salesforce experience desirable
Bi-lingual speaker preferable (Mandarin, Spanish, Portuguese, Arabic, Vietnamese)

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required – Education, Criminal, Identity

Shorelight Education is an Equal Opportunity Employer.

Apply

Back to Careers Page

Recruitment Manager – West Africa

Lagos , Nigeria

Lagos , Nigeria , Nigeria

Description

About Us

Job Overview

The Recruitment Manager, West Africa (RM, WA) executes student recruitment and pre-arrival conversion activities across West Africa, targeted at international students seeking a U.S. university degree. The role will include channel development and account management of a regional network of direct and indirect accounts, along with building and managing student campaigns and pre-arrival processes, spanning the entire application cycle start to finish, successfully driving enrollments to Shorelight’s university partners.

This position is remote based in Lagos, Nigeria and directly reports to the Regional Director, EMEA.

Essential Functions

Business Development and Relationship Management

Help build and drive execution on Shorelight’s regional student recruitment strategies, partnering with members of the sales, marketing, admissions, and enrollment services teams to achieve regional goals and ensure end-to-end student conversion
Grow and manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors.
Work effectively with the university liaisons to ensure smooth entry into the school or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)

Process and Data Management

Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Sales Director and Regional Director, utilizing technology systems
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Execute on efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
3-5 years of experience in the international education/recruitment
Strong sales and account management skills
Proven track record of working collaboratively
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a customer service ethic within the work team
Willingness to travel

Preferred Qualifications

Beneficial to have existing network and relationships within the education industry in the US, strong working knowledge of key international markets, programs and products, and US higher education

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply

Back to Careers Page

Product Sales Manager, China

Beijing or Shanghai , China

Description

Product Sales Manager, China

Shanghai OR Beijing

Open to Chinese and Expats

About Us

Shorelight Education is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight Education is seeking to hire a Product Sales Manager to execute a student recruitment strategy across China targeted at international students seeking a US university degree. The Product Sales position, reporting directly to the Deputy Recruitment Director, China, will work across all channels to maximize the recruitment efforts in the China for a specific set of Shorelight partner universities. The Product Sales role is a combination of sales and marketing and will work closely with Shorelight’s in market recruitment teams and partners as well as Shorelight’s marketing and campus based teams. The product sales role will be approximately 80% sales/product management and 20% marketing.

Key Responsibilities

The responsibilities of this position include:

Work across all channels within China to achieve specific targets for a specific set of products
Contribute to, and execute on, Shorelight university partner’s broader student recruitment strategies
Develop and execute a product specific recruitment plan across China in conjunction with Shorelight regional recruitment and campus teams
Maintain a data-driven approach to recruitment, monitoring enrollment trends and reporting on all phases of recruitment process to the regional director and campus managing directors and product management team
Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
Work closely with the regional recruitment teams to ensure all Shorelight recruitment staff members and our partners are trained on the relevant products
work closely with China Training Manager, to deliver counsellor training to Shorelight partners in the region as needed
Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, exhibitions and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors
Work closely with regional recruitment teams and US based product/campus teams to execute new product launches in market
Accountable for providing first hand feedback to the US based product/campus teams on market conditions, recruitment activities, marketing campaigns and suggestions for further product optimization
Execute an efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications to offers to enrolments
Work effectively with the university liaisons to ensure smooth entry into the school or program
Work closely with campus teams, China marketing team and China Event Planning Manager to ensure student feedback, testimonials and future alumni events are in place
Work with relevant campus teams and China Event Planning Manager on FAM trips involving partners from China
Work closely with China Event Planning Manager to manage the student ambassador programs for current students to return to their home country during breaks and attend events focused on prospective students or parents
Assist regional recruitment teams in organizing and delivering pre-departure events

Qualifications

5+ years of experience in the international education/recruitment industry
Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, strong drive for results, pressure-resilient
Proficiency with CRM technology and reporting programs/systems
Excellent communication and presentation skills
Exemplary customer service skills and ability to foster a team based customer service ethic
Willingness and ability to travel across all tires of China cities and to the US is required
Beneficial to have existing network and relationships within the education industry across China and a strong working knowledge of key international markets, programs and products
Experience in organizing pre- departure events and product launches
Fluency in English is a must and Chinese proficiency would be advantageous
Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
Right to work in China

Application Process

Interested candidates should submit a resume and cover letter to recruitmentchina@shorelight.com.

Shorelight Education is an Equal Opportunity Employer

Apply

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Senior Recruitment Manager, Shorelight Live, North Asia

Taiwan

Description

About Us

Job Overview

The Senior Recruitment Manager, Shorelight Live develops and executes a multichannel revenue and growth strategy across North Asia for Shorelight Live.

The role includes direct marketing, and business development in the region and high level account development. The Senior Recruitment Manager, SL Live drives and ultimately ensures the execution of the recruitment strategy across the region and multiple channels to maximize the student opportunities and revenue across Shorelight Live’s portfolio of partner programs.

This position is based in Taiwan and directly reports to the Regional Director, North Asia will work closely with the Vice President, Program Sales, along with the greater acquisition, channel development and live business development, enrollment management and partner operations teams.

Key Responsibilities

Regional Strategy/Operations

Develop and lead the execution of regional revenue growth strategy across agent and direct channels, products and sub regions to support Shorelight Live’s growth strategy
Responsible for assisting with regional budget planning and management including T&E, scholarships/discounts, marketing, channel partner incentives etc.
Work closely with Shorelight Live and Global Sales HQ in Boston to deliver critical feedback on new products, universities and programs for the region
Maintain high levels of competitor awareness, product knowledge, and market intelligence

Business Development/Management

Sourcing potential LIVE partners and delivery centers/channels

Developing custom deals working with HQ, Shorelight Global Solutions and then negotiate to close the deal
Convert those deals into student flow
Account management of recruitment partnerships

Co-develop and guide the execution of a multi-channel revenue growth strategy across agencies, sponsorship bodies, university and D2C channels
Co-develop and ensure execution of key regional initiatives such as multi-application bundling, scholarship incentives, etc for each channel partner

Portfolio Sales Pipeline Management

Responsible for the management of student pipeline development and executing against targets across each of Shorelight Live partners
Developing and ensuring execution of campaigns that enables the successful launch of new programs and existing programs within the Shorelight portfolio, and adjusting as needed to drive target achievement

Maintain a data-driven approach to recruitment, monitoring enrollment trends, and, using technology systems and outreach activities, seminars, conferences, meetings, and training events to build strong and lasting relationships with current and prospective channel partners, sponsorship bodies and Shorelight recruitment staff.

Qualifications

Existing network and relationships leading to business development starting day one within/outside of the education industry

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area. Master’s degree preferred but not required
10+ years of experience in the international education/recruitment industry or a similarly structured industry
5+ years of direct line management experience

Strong sales and account management skills
Proven track record of working collaboratively in a matrix governance model
Strategic-minded and sales-driven, with strong drive for results
Ability to work successfully in a fast-paced environment while remaining pressure-resilient
Proficient with technology and reporting programs/systems
Excellent communication, negotiation and presentation skills
Exemplary customer service skills and ability to foster a customer service ethic within the regional team
Willingness to travel across the region (approximately 30-40%)
Willingness to travel to the US 2x per year on average and to regional director conferences as needed
Fluency in English is required.
Eligibility to work in the hiring location

Application Process

Interested candidates should submit a resume and cover letter to careers@shorelight.com. Shorelight Education is an Equal Opportunity Employer.

Apply

Back to Careers Page

Enrollment Counselor, EMEA

Dubai , United Arab Emirates

Description

Enrollment Counselor, EMEA

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Enrollment Counselor leads and executes our lead management and conversion activities in the EMEA region targeted at students seeking a U.S. university degree. Based in Dubai, the Enrollment Counselor works as part of a highly motivated professional team and is responsible for the D2C lead management and conversion of new students on campus.

The role primarily focuses on helping qualified potential international students to achieve their academic goals by advising, supporting, and enrolling them in one of Shorelight’s university partners programs. This position works closely with marketing/D2C teams to provide student-focused, optimal learning experiences and services that lead to student conversion. Measures of success for this role include the ability to drive direct applications, conversion from offer to deposit, and conversion from deposit to enrollment. A large proportion of this sales and service role is speaking with applicants and parents via online chat platforms, email, and telephone daily.

Essential Functions

Student Lead Management

Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determining their eligibility to apply and enroll in various academic programs
Collaborate regularly with real-time feedback loops with Digital Marketing
Manage digital campaigns, messaging, lead volume, and lead conversion activities
Use a consultative sales approach to guide and support prospective students through the enrollment process
Receive and follow up on potential students via phone, email, social media, and, where beneficial and feasible, in person
Build rapport with and guide students interested in obtaining a degree or certificate program based on prospective student’s desired goals or career interest
Provide a positive and superior student experience
Consistently seek opportunity to drive student growth by referrals
Maintain a high-level knowledge of current programs, products, processes, and policies
Demonstrate expertise in all steps of the admissions process
Understand and communicate the value propositions of our brands (and those of our competitors) to provide an excellent student experience by offering the right program

Conversion Activities

Drive new student enrollments from pipeline of student leads through conversion efforts
Execute on tailored conversion activities to drive conversion from sales-qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
Leverage available tools and develop new tools that move students through the conversion process, including scholarships, student ambassador connections, webinars, testimonials, and campus visits

Tracking and Reporting

Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities, and processes
Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of the student pipeline

Minimum Qualifications

Prior education sales/enrollment experience preferred
Working knowledge of CRM software, e.g. Salesforce, preferred
Ability to sell high-value consumer services or products
Proficient in writing and speaking English and preferably Arabic
Working knowledge of Microsoft Office (Word, Excel, PowerPoint)
Must possess confident telephone presence
Excellent verbal, written, and interpersonal communication skills
Must be self-motivated and able to work effectively in a team environment
Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
Must possess effective time management skills, sense of urgency, and ability to plan and prioritize daily activities
Excellent consultative skills and demonstrated ability to adapt to change in a fast-paced environment
Must possess ability to receive constructive feedback and demonstrate accountability
Must possess critical-thinking ability, problem-solving skills, and good judgment
Ability to work in the hiring location without sponsorship

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply