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Shorelight – Senior Marketing Events Coordinator

Boston , Massachusetts

Description

Shorelight — Senior Marketing Events Coordinator

Boston, Massachusetts

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Senior Marketing Events Coordinator leads events strategy, planning, execution, and reporting for our broad portfolio of B2B and consumer-facing events across the globe, driving enrollments from students seeking educational experiences from leading U.S. universities. He or she works closely with our university partners and our analytics, marketing, and recruitment teams to develop a global event plan and a centralized platform of events expertise that supports student recruitment, launches products, and builds highly productive relationships with channel partners.

The Senior Marketing Events Coordinator is a rigorous and thorough project manager with creative problem-solving abilities, independent judgment skills, and great attention to detail. This role develops high-quality, innovative, and impactful events that seamlessly integrate with regional student acquisition and channel expansion plans and result in measurable return on investment. This position reports to the Executive Director, Marketing.

Essential Functions

Event Planning, Management, and Execution

Own and oversee all events across the business, in all regions, and maintain an up-to-date calendar overview of events for all stakeholders
Develop and execute a global events strategy and plan for delivery, in partnership with regional event leads, Marketing, Recruitment, and Analytics
Oversee end-to-end execution of events in regions that lack Shorelight marketing or events staff
Define meaningful, consistent metrics of success and apply these across all events
Track success though qualitative and quantitative metrics, and report regularly to stakeholders, ensuring a constant feedback and improvement loop to inform investment decisions and ROI
Work with Analytics to move events data into Tableau for data visualization and dashboards
Act as the central point of contact for all events-related digital marketing, CRM, content and creative support to target, communicate, promote, and deliver events effectively
Ensure events materials are correctly branded and contain accurate, up-to-date product information
Create a living playbook, outlining best practices and learnings, that simplifies processes and allows us to further deploy events at scale
Lead planning, logistics, and execution of large-scale familiarization trips
Act as lead coordinator/liaison for hosting visitors, small groups, large groups, and individuals
Lead planning, logistics, and execution of Boston-based in-office events and other events within the local Boston area as needed
Ensure that all visiting agents and staff receive a high level of service and assistance with their visit, including itineraries, travel arrangements, accommodations, and campus coordination
Develop and implement a strategic calendar of events based on stakeholder feedback, budget and timeline constraints

Budget Management

Own and manage the global events budget, ensure accurate, accessible tracking and make recommendations for reducing costs where needed
Perform detailed tracking of complex budgets, attendees, and results in CRM to develop ROI metrics
Manage relationships with external consultants (events management experts) and vendors (hotels, catering, exhibitions etc.),
Act as key point of contact for consultants and vendors
Work cross-departmentally within Shorelight as well as with external vendors to execute the global events plan and use CRM, brand, and communications to ensure accurate targeting, frictionless delivery, and long-term value from investment in events

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, events management, business, international relations, or related area
3 years’ tactical marketing or events management experience, preferably within international education or higher education
Experience developing and implementing a marketing or events plan and managing budgets
Experience planning and managing events and marketing for events
Ability to think independently, thoroughly, and critically in fast-paced contexts
Ability to collaborate with stakeholders from local, national, and international constituencies
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
Working fluency in English

Preferred Qualifications

Prior experience working in a high-growth, international education company
Prior experience working with Salesforce.com

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required–Education, Criminal, Identity

Shorelight is an Equal Opportunity Employer.

Apply

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Director Product Marketing, South Asia

Gurugram , India

Description

About Us

Job Overview

The Director, Product Marketing (South Asia), develops and implements a comprehensive marketing strategy for the B2B channel that builds brand recognition of Shorelight’s university partners in South Asia. He or she drives interest and enrollments from students seeking educational experiences from leading U.S. universities, achieved primarily through B2B partnerships with education agencies and representatives.

The Director, Product Marketing (South Asia), is a creative thinker with independent judgment who can develop high-quality and innovative marketing campaigns and initiatives through the B2B channel and integrated with all other channels where possible. Working with the Senior Regional Director, South Asia, and the Senior Director, Product Marketing, this person works cross-departmentally to execute specific country marketing objectives to support the achievement of enrollment targets. He or she builds and manages a South Asia–based, B2B marketing team to execute on-brand and strategically aligned product marketing campaigns and initiatives throughout South Asia.

This position works closely with Shorelight’s university partners, global marketing team (including direct marketing team in Delhi), and South Asia-based recruitment teams; it reports to the Senior Director, Product Marketing.

Essential Functions

Develop and execute a comprehensive marketing plan to drive student enrollments across undergraduate and graduate, and ancillary university programs for the South Asia market to support enrollment goals
Build high-level, strategic, and individualized strategies for each product throughout South Asia, through the B2B channel
Build and work with in-country direct marketing team to execute marketing campaigns across print, digital, social media, and third-party partnerships; B2B sales collateral creation; and student lead generation through SEO, SEM, and digital advertising
Grow university brands’ online and offline presence, and build multipart engagement campaigns to generate leads and improve conversion rates at all points of the funnel
Ensure all university sales materials are properly branded and localized, including translation (where applicable), accurate product information, and attention to cultural sensitivities to ensure high-quality, impactful sales collateral for the South Asia recruitment team and our partners
Ensure that ongoing training, support, and detailed product knowledge is being provided to internal and external recruitment providers and external marketing firms
Manage suite of third-party vendors for technical expertise and expansion of marketing capabilities.
Provide in-depth feedback loop, regional insights, and analytics to central leadership and program and university partner leadership
Brand the universities for international audiences and ensure that accurate information about programs, requirements, and admissions processes are communicated to potential applicants
Contribute and drive toward channel expansion goals, providing marketing insight and, where appropriate, execution

Minimum Qualifications

Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
8+ years’ strategic and tactical marketing experience, preferably within international education or higher education
Experience developing and implementing a high-level marketing plan and managing an annual budget in South Asia, preferably one marketing directly to consumers through an integrated online and offline campaign
Extensive experience managing a multi-functioning and integrated marketing team, B2B marketing, event planning, print collateral, and digital marketing campaigns
Ability to think independently, thoroughly, and critically in fast-paced contexts
Ability to collaborate with stakeholders from local, national, and international constituencies
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
Strong knowledge of global and local social media
Experience living, working, or studying outside of South Asia, ideally in the United States
Working fluency in English

Preferred Qualifications

Experience with U.S. consumer brands

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.

Apply

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Associate Marketing Director, China

Beijing or Shanghai , China

Description

Associate Director, Marketing

China

About Us

Job Overview

Shorelight is seeking a dynamic individual to lead the marketing strategy, planning and execution for the B2B channel, primarily through educational agents/representatives. The Associate Director, Marketing (China) will develop and implement a comprehensive marketing strategy targeted at building brand recognition of Shorelight’s university partners in China to drive interest and enrollments from students seeking educational experiences from leading U.S. universities.

This position will work closely with our university partners, Shorelight’s global marketing team, and Shorelight’s China-based recruitment teams to develop the marketing plan and support the recruitment of students through B2B partnerships primarily with education agencies.

The Associate Director, Marketing (China) will be a creative thinker with independent judgment, who will develop high quality and innovative marketing campaigns and initiatives both through the B2B channel, and integrated with all other channels where possible. Working with the Director, Student Recruitment (China), and the Executive Director, Marketing, this person will work cross-departmentally to execute specific country marketing objectives to support the achievement of enrollment targets. This person will continue building and managing a China based, B2B marketing team to execute on-brand and strategically aligned product marketing campaigns and initiatives throughout China.

Essential Functions

The responsibilities of this position include:

Develop and execute a comprehensive marketing plan to drive student enrollments across undergraduate and graduate, and ancillary university programs for the China market to support enrollment goals.
Build high-level, strategic and individualized strategies for each product throughout China, through the B2B channel.
Build and work with the marketing team to execute marketing campaigns across print, digital, social media, and third-party partnerships, B2B sales collateral creation and lead generation through SEO, SEM, and digital advertising.
Grow university brands’ online presence, and build multi-part engagement campaigns to generate leads and improve conversion rates at all points of the funnel.
Ensure all university sales materials are properly branded and localized including translation (where applicable), accurate product information, and attention to cultural sensitivities to ensure high-quality, impactful sales collateral for the China recruitment team and our partners.
Ensure that on-going training, support, and detailed product knowledge is being provided to internal and external recruitment providers and external marketing firms.
Manage suite of third-party vendors for technical expertise and expansion of marketing capabilities, particularly in the digital space.
Provide in-depth feedback loop, regional insights and analytics to central leadership and program and university partner leadership.
Brand the universities for international audiences and ensure that accurate information about programs, requirements, and admissions processes are communicated to potential applicants.
Contribute and drive towards channel expansion goals, providing marketing insight and where appropriate, execution.

Qualifications

8+ years’ strategic and tactical marketing experience preferably within international education or higher education
Experience developing and implementing a high-level marketing plan and managing an annual budget in China.
Extensive experience managing a multi-functioning and integrated marketing team, B2B marketing, event planning, print collateral, and digital marketing campaigns
Ability to think independently, thoroughly and critically in fast-paced contexts
Ability to collaborate with stakeholders from local, national, and international constituencies
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
Strong knowledge of global and local social media
Preference for experience in U.S. consumer brands
Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
Experience living, working, or studying outside of China, ideally the U.S.
Working fluency in English required

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.

Apply

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Channel Marketing Coordinator,China

Beijing or Shanghai , China

Description

Channel Marketing Coordinator

China

About Us

Shorelight is reinventing the international education

experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight is seeking a dynamic individual to execute Shorelight’s marketing strategy, consisting of content development, e-mail, collateral, social media, and other online communications to help shape our marketing message. The Channel Marketing Coordinator is an integral part of the marketing team assisting the Channel Marketing Manager in marketing products through managing e-mail and social media campaigns, maintaining promotional materials inventory.

This position will directly report to Channel Marketing Manager (Greater China) and work closely with the in-country recruitment team, to assist with localized marketing strategy to drive recruitment of international students from the region. The Channel Marketing Coordinator will have a positive, can-do attitude, strong attention to detail, and exceptional communication skills.

Key Responsibilities

The responsibilities of this position include:

Support Channel Marketing Manager to collaborate with Shorelight’s marketing and student recruitment teams in the development of localized marketing plans, materials, and tools to drive enrollment to all brands
Localize the collaterals that reflect each university’s brand including writing copy, producing print banners, and localize training documents, and videos to educate parents, students, feeder schools and agents about programs
Ensure all channel marketing materials are properly customized and localized including translation, attention to cultural sensitivities.
Support with localized channel collateral planning, quality control, and production
Upload and maintain China localized materials folders in Sharepoint and the agent portal
Utilize third party vendors for technical expertise and manage these relationships
Support with China print and channel network distribution.
Coordinate internal team to organize conferences, events, or tradeshows
Ensure sufficient marketing materials and promotional items are in stock and manage shipping to various corporate and channel partner events and conferences internationally
Support and cooperate with Recruitment team to planning, designing, preparing the materials before important/key activities, seminars, agent re-treats, annual meeting, etc., and follow up the whole process.
Support annual gifts plan

Qualifications

Related background in Business, Marketing, Media, PR.
2-3 years’ tactical marketing experience preferably within international education or higher education
Able to manage projects and move them forward in a timely manner toward completion despite obstacles and challenges
Strong fact checking abilities and attention to detail
Excellent project management skills including setting priorities and anticipating needs
Strong work ethic, commitment to excel, and proven ability to work independently
Experience and/or strong interest in the higher education industry
Eligibility to work under pressure workflow

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com.

Shorelight is an Equal Opportunity Employer.

Apply

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International Accelerator Program at American University – Campus Marketing Coordinator

Washington , District of Columbia

Description

International Accelerator Program at American University — Campus Marketing Coordinator

Washingtion, DC

About Us

The International Accelerator Program (IAP) is a partnership between American University (AU) and Shorelight Education. To support the university’s strategic plan goal of bringing the world to AU and AU to the world, the mission of the program is to immerse first-year international students (graduate and undergraduate) in the academic and cultural life of the university, help them integrate into campus life, and provide the support that increases their academic successes and likelihood of obtaining their degrees at AU.

Job Overview

The Campus Marketing Coordinator grows the brand of the partnership and its programs. This includes marketing the full suite of program offerings, both graduate and undergraduate, and increasing brand awareness across the campus and global community. The Campus Marketing Coordinator reports to the [Insert partnership manager] with a dotted line to HQ marketing, and works closely with University marketing and enrollment, recruitment, and communications teams as well as external vendors to align brand, strategy, and campaigns.

Working under the direction of campus leadership, the Campus Marketing Coordinator plays a central role in the strategy and execution for marketing the programs on campus and around the world, including content development, video creation, email and social media campaigns, student testimonials, presentations, and communications. With a strong focus on the student, the Campus Marketing Coordinator works with partnership staff to highlight the student experience and service differentiators of the program to help drive enrollment.

The Campus Marketing Coordinator possesses strong marketing and project management skills and the ability to work with cross-functional teams in a highly matrixed environment. The Campus Marketing Coordinator possesses a strong understanding of both the university’s brand and value proposition as well as the markets for which the program drives student growth. He or she maintains expertise in the products at the partnership, insight into where the market is going, and ideally knowledge of international student dynamics. This individual is an integral part of the Shorelight team and demonstrates a positive, can-do attitude; strong attention to detail; exceptional communication skills; and a love of storytelling across media platforms.

Essential Functions

Program Promotion

Work with the global Shorelight marketing team and campus leadership to execute the annual marketing plan
Act as the primary point of contact and as a liaison to internal university departments, as required
Manage and create content for social media accounts, including but not limited to Facebook, Twitter, Instagram, and the program blog
Document the students’ experiences and tell student stories through photos, videos, blogs, student testimonials (video and print) and social media
Create effective messaging for local, regional, and global marketing campaigns to use across departments and by international recruitment partners
Serve as the primary point of contact and manage visitor agendas (prospective students, campus open days, Shorelight staff, agents, FAM trips, ); plan and execute visits
Support key market events internationally as requested
Partner with global recruitment to ensure all training materials are updated and accurate as well as communicate updates through recruitment weekly newsletters
Work with admissions and recruitment teams to develop strategies to convert qualified leads into applicants and enrolled students
Partner with the centralized marketing communications team to create compelling content and marketing collateral to deliver global marketing campaigns and support multiple recruitment channels, including Global Channel Recruitment, Direct to Consumer, and Partnerships

Technology

Work with the marketing communications team to create email content and landing pages for nurturing prospective students, student recruitment, and other targeted campaigns in the Marketo marketing automation tool and WordPress CMS

Collateral Creation and Management

Support on-campus marketing needs, including orientation collateral, event promotion, and student newsletters
Ensure that existing material, forms, websites, etc. are accurate and updated on a regular sequence
Ensure all marketing collateral adheres to brand guidelines and proper approvals are received
Assist the student services teams in the design and implementation of incoming and ongoing orientation programs

Minimum Qualifications

Bachelor’s degree in marketing, communications, media, journalism, or related field
Fluency in social media and knowledge of the digital landscape
Demonstrated self-starter driven toward results
Demonstrated leadership, customer service, presentation, and public speaking skills
Outstanding interpersonal skills
Excellent organizational skills and strong attention to detail
Ability to take initiative, perform multiple assignments, and complete projects in a timely manner
Ability to initiate, lead, and implement marketing strategies
Strong team player who is comfortable collaborating within cross-functional and global teams
Eligibility to work in the United States without sponsorship

Preferred Qualifications

Master’s degree
Previous experience with Peoplesoft software
Project management experience
1+ years of experience in marketing
Multimedia production experience and strong writingskills
Experience in the use of, or knowledge of, technology to support marketing strategies
Effective working knowledge of university’s and/or pathway programs
Skills in design, copywriting, public speaking, proofing, scheduling, organizing, trafficking, and consolidating feedback
Experience with com, Marketo, or similar CRM; experience with WordPress/web content management systems

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required–Education, Criminal, Identity

International Accelerator Program at American University is an Equal Opportunity Employer.

Apply

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Product Marketing Coordinator (Vietnam)

Ho Chi Minh City , Vietnam

Description

Shorelight Education – Product Marketing Coordinator
Ho Chi Minh City, Vietnam

About Us

Shorelight Education is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Product Marketing Coordinator will work closely with the Vietnam recruitment team and Shorelight’s central Product Marketing team to develop and execute Shorelight’s Product Marketing strategy for Vietnam, to support the success and growth of new student enrollment from Shorelight’s network of channel partners. The Product Marketing Coordinator drives and ultimately ensures the coordination of the agent channel strategy across the designated region to maximize student opportunities and revenue across Shorelight’s portfolio of partner universities.

The Product Marketing Coordinator is brand owner for Shorelight’s, and its partner universities’, brands, in their geographic region. The role includes content development, sales collateral creation, email and social media campaigns, presentations, webinars, and other communications to support our channel partners in promoting our partner universities programs and growing student enrollments. The role requires a dynamic individual who works across teams, communicating with marketing teams across the globe, admissions, program implementation, and others. The Product Marketing Coordinator is an integral part of the Product Marketing team and must have experience in a similar role, as well as a positive, can-do attitude; strong attention to detail; experience in project management; and exceptional communication skills.

The position reports to the Senior Director, Product Marketing.

Key Responsibilities

The responsibilities of this position include:

Plan and own the execution of the localized marketing strategy
Collaborate with Shorelight’s Product Marketing and Vietnam student recruitment teams in the development and execution of a localized product marketing strategy, including tactics (such as materials, and tools) to facilitate increasing awareness and market share, and drive revenue targets across all products as agreed with the Senior Director, Product Marketing, and Country Director, Vietnam.
Develop all communications planning to engage and communicate with our agents on behalf of Shorelight and our partner universities and programs.
Execute marketing strategy
Participate and be local execution point for the in-market Product Launch and agent event strategy.
Create, adapt, and/or localize best in class agent collateral, including writing copy and design.
Ensure all agent marketing materials are appropriately customized and localized including translation, attention to cultural sensitivities, and placement in Vietnam social media outlets.
Own and deliver the method, channel, and content, for agent comms, in partnership with the Vietnam recruitment team.
Measure, monitor, and report on efficiency of marketing strategy.
Track the efficiency of all product marketing projects, and subsequently measure results with other marketers and sales managers. This includes tight alignment with our agents’ account managers internally and ability to manage within our CRM to ensure consistency.
Lead localized agent collateral planning, budgeting, quality control, and production.
Brand ownership and accountability in-market.
Ensure all brands within the Shorelight brand architecture are treated appropriately according to brand guidelines, identify any misuse, and rectify in-market.
Develop strong online Shorelight channel presence through an appropriate social media strategy, likely bespoke to Vietnam.
Work with the wider Product Marketing team to initiate and localize agent marketing and conversion campaign via an appropriate and designated lead automation tool, Salesforce where appropriate, and social media to drive enrollments.
Cross-functional operations.
Build strong relationships with other marketing departments to effectively co-promote our universities.
To develop Vietnam localized tools that enable the recruitment team to communicate effectively with agents in a timely, efficient and effective manner.
Utilize third party vendors for technical expertise and manage these relationships where necessary.
Clearly identify and define absent content that requires sourcing from campus teams.
Act as the primary point of contact for the recruitment team’s marketing needs, working with the wider central marketing team to address needs.

Qualifications

5+ years’ tactical marketing experience preferably within international or higher education
Experience developing and implementing high-level marketing plans and budgets
Excellent project management skills, including setting priorities and anticipating needs
Ability to work with CRMs systems to monitor progress, report on key metrics, and communicate across the channel
Ability to collaborate with stakeholders from local, national, and international constituencies
Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
Proficiency with Adobe Creative Suite (In-Design, Photoshop, Illustrator, and Acrobat)
Strong knowledge of social media platforms including LinkedIn, Facebook, Twitter, and YouTube, and Vietnam localized media platforms.
Eligibility to work in and travel freely to and from the U.S.
Eligibility to work in the hiring location without sponsorship
Flexibility to work over multiple time zones
Ability to travel as needed to work with key agents or feeder schools in developing messaging and look and feel of marketing materials
Experience living, working, or studying overseas preferred
Strong working knowledge of following languages: English, Vietnamese

Shorelight Education is an Equal Opportunity Employer

Apply

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International Accelerator Program at American University – Campus Marketing Coordinator

Washington , District of Columbia

Description

International Accelerator Program at American University — Campus Marketing Coordinator

Washingtion, DC

About Us

Job Overview

Essential Functions

Program Promotion

Work with the global Shorelight marketing team and campus leadership to execute the annual marketing plan
Act as the primary point of contact and as a liaison to internal university departments, as required
Manage and create content for social media accounts, including but not limited to Facebook, Twitter, Instagram, and the program blog
Document the students’ experiences and tell student stories through photos, videos, blogs, student testimonials (video and print) and social media
Create effective messaging for local, regional, and global marketing campaigns to use across departments and by international recruitment partners
Serve as the primary point of contact and manage visitor agendas (prospective students, campus open days, Shorelight staff, agents, FAM trips, ); plan and execute visits
Support key market events internationally as requested
Partner with global recruitment to ensure all training materials are updated and accurate as well as communicate updates through recruitment weekly newsletters
Work with admissions and recruitment teams to develop strategies to convert qualified leads into applicants and enrolled students
Partner with the centralized marketing communications team to create compelling content and marketing collateral to deliver global marketing campaigns and support multiple recruitment channels, including Global Channel Recruitment, Direct to Consumer, and Partnerships

Technology

Work with the marketing communications team to create email content and landing pages for nurturing prospective students, student recruitment, and other targeted campaigns in the Marketo marketing automation tool and WordPress CMS

Collateral Creation and Management

Support on-campus marketing needs, including orientation collateral, event promotion, and student newsletters
Ensure that existing material, forms, websites, etc. are accurate and updated on a regular sequence
Ensure all marketing collateral adheres to brand guidelines and proper approvals are received
Assist the student services teams in the design and implementation of incoming and ongoing orientation programs

Minimum Qualifications

Bachelor’s degree in marketing, communications, media, journalism, or related field
Fluency in social media and knowledge of the digital landscape
Demonstrated self-starter driven toward results
Demonstrated leadership, customer service, presentation, and public speaking skills
Outstanding interpersonal skills
Excellent organizational skills and strong attention to detail
Ability to take initiative, perform multiple assignments, and complete projects in a timely manner
Ability to initiate, lead, and implement marketing strategies
Strong team player who is comfortable collaborating within cross-functional and global teams
Eligibility to work in the United States without sponsorship

Preferred Qualifications

Master’s degree
Previous experience with Peoplesoft software
Project management experience
1+ years of experience in marketing
Multimedia production experience and strong writingskills
Experience in the use of, or knowledge of, technology to support marketing strategies
Effective working knowledge of university’s and/or pathway programs
Skills in design, copywriting, public speaking, proofing, scheduling, organizing, trafficking, and consolidating feedback
Experience with com, Marketo, or similar CRM; experience with WordPress/web content management systems

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required–Education, Criminal, Identity

International Accelerator Program at American Univesity is an Equal Opportunity Employer.

Apply

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Shorelight Education – SEO Manager

Boston , Massachusetts

Description

About Us

Shorelight Education is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The SEO Manager helps to drive organic growth and awareness of Shorelight’s partner university brands and its own digital properties. The ideal candidate is a digital marketing expert who also possess a strong knowledge of search engine optimization (SEO).

Essential Functions

Research and implement SEO recommendations for organic SEO success
Build link generation campaigns to increase the search authority of Shorelight’s partner university microsites
Conduct keyword research and on-page targeting across different content pages on microsites
Partner with external agencies to implement organic search campaigns on Google in countries in which Shorelight operates
Use latest SEO tools such as BrightEdge and Google Search Console to monitor, analyzeE and optimize traffic, SERP rankings, and customer acquisition metrics
Create dashboards to monitor performance and guide optimization decisions
Partner with front-end engineers to develop and implement technical and on-site optimization recommendations
Assist the Content team with the development of informed content strategies that identify topic areas where Shorelight can make the most impact in increasingly discoverability
Develop business cases for innovative content strategies that expand Shorelight’s reach beyond its current audiences
Monitor and evaluate search results and search performance across the major search channels to improve rankings, and create execution plans for link building
Work closely with regional teams to develop localized strategies for high content performance

Minimum Qualifications

Bachelor’s degree in marketing, communications, or a related field
International or global SEO experience
Experience in best-of-breed link-building tactics and strategy
Deep understanding of and expert-level experience in SEO
Experience working for a company in a highly competitive industry
Strong knowledge of Google’s ranking algorithms, Google webmaster tools, and core SEO principles
Strong knowledge of Google Marketing products such as Google Analytics, Google Tag Manager, and Google Search Console
Good understanding of HTML, CSS, and JavaScript for SEO purposes as well as site architecture
Ability to manage a high-functioning global team
Eligibility to work in, and travel freely to and from, the United States without sponsorship

Preferred Qualifications

Entrepreneurial spirit and ability to thrive in a fast-paced environment
Knowledge and understanding of international search engines such as Naver, Baidu, Yandex

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required – Education, Criminal, Identity

Shorelight Education is an Equal Opportunity Employer.

Apply

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Marketing Coordinator

Shanghai , China

Description

Marketing Coordinator

Shanghai, China

About Us

Job Overview

Shorelight seeks a dynamic individual to execute Shorelight’s marketing strategy, consisting of content development, e-mail and direct mail campaigns, collateral, events, presentations, podcasts, webinars, and other online communications to help shape our marketing message. The Marketing Coordinator is an integral part of the marketing team assisting the Marketing Managers in marketing products through managing e-mail and social media campaigns, reporting analytics, maintaining promotional materials inventory, planning meetings and trade shows, and maintaining databases. The Marketing Coordinator must have a Bachelor’s degree as well as positive, can-do attitude, strong attention to detail, and exceptional communication skills. This is a one year contract position.

Essential Functions

Work with agencies to manage and coordinate content strategy for all official Chinese social media platforms for each university partner, including:
- Work with the campus marketing team to source and localize content from the university’s U.S. social media accounts
- Develop topics, campaigns and content independent from the U.S. social media accounts to target the Chinese audience
- Manage relationship with agency vendor(s), working with them to produce and manage daily content and content calendars, campaign strategy and execution, and monitor the return on investment
Manage EPR and social listening across all university partner brands
Work closely with Shorelight marketing team to execute regional social media strategy by university partner to ensure that B2B and B2C campaigns are aligned and delivering results
Support the marketing manager to develop marketing automation content and email campaigns including nurturing, conversion and general brand awareness campaigns
Keep social media accounts updated with brand updates, messaging platform changes, and other developments that are required to keep the Chinese social media accounts tightly within brand standards of the university partner
Stay up-to-date on new trends in the Chinese social media marketing realm, and ensure that university brands have presence on new impactful channels
Understand and implement the goals, strategies and marketing tactics within the Shorelight China team and Shorelight corporate team to successfully meet annual goals
Ensure our social media communications adhere to best practices and maintain strict quality control

Minimum Qualifications

Bachelor’s degree, preferably in Communications, Marketing or related field
3-5 years tactical marketing experience, preferably within international education, higher education, or consumer brands
Proficiency in the English language
Experience managing social media or marketing campaigns
Experience managing external vendors or internal teams to deliver on projects

Preferred Qualifications

Superb business writing and verbal communication skills
Ability to manage projects and move them forward in a timely manner despite challenges
Strong fact checking ability and attention to detail
Facility with spreadsheets and data analysis
Strong work ethic, commitment to excel, and proven ability to work independently
Experience with Marketo or other marketing automation tool strongly preferred
Experience with Salesforce.com or similar a plus
Experience and/or strong interest in the higher education industry a plus

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight is an Equal Opportunity Employer.

Apply