Shorelight – Business Development Manager

North China

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Business Development Manager for North China will be responsible for execution of an important element of the regional growth strategy, focusing on the cultivation of inactive recruitment channels, and expansion and performance management of the sub-agent network.  The role will be assigned a portfolio of channel partners to manage and develop towards achievement of an expected revenue target, and the work will require significant cooperation with Marketing and Training teams to reach the desired level of long-term, consistent channel partner productivity.

This position is based in Beijing and reports directly to the National Business Development Manager for China.

Key Responsibilities

• Account manage an assigned portfolio of channel partners across the North China region (precise account portfolio may be subject to minor changes throughout the financial year) to build influence and loyalty, reduce levels of inactivity and encourage long-term, consistent performance towards expectations.  Account portfolio will include a range of channel partners, from small-sized operations to the local/regional branches of major national agents.
• Contribute to the design of the regional business development growth strategy, and lead on its execution and successful delivery 
• Monitor performance levels of channel partners within assigned account portfolio, provide accurate and timely performance forecasts and introduce tactics to address challenges and any barriers to achievement of target
• Build relationships with both active and inactive sub-agents within the assigned account portfolio with the aim of raising portfolio-wide levels of performance
• Work closely with colleagues in Marketing and Training teams to ensure channel partners are given the materials, knowledge and skills needed to reach desired levels of performance
• Share best practice and take a collegiate approach to working with other members of the business development team in other regions in China, such as providing thoughts and feedback on enrolment trends, industry insights, competitor activity and market environment
• Devise a researched, measurable method of managing the Shorelight product mix across a range of channel partner profiles and business models  
• Attend and deliver training sessions, information sessions and other similar events to drive and support channel partner performance (will require travel across the North China region, which will vary based on the season and period within the recruitment cycle)

Qualifications, knowledge and skills

• Bachelor’s degree, preferably in marketing, communications, business, international relations or a related area
• 3–5 years of experience in the international education/recruitment industry
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, with strong drive for results
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient
• Proficient with technology and reporting programs/systems
• Excellent communication and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the work team
• Existing network and relationships within the education industry in China, particularly in Tier 1-3 cities in the North, would be a plus
• Strong working knowledge of key international markets, programs, and products would be a plus
• Language requirements: Chinese and English (fluent) are a must, and other languages are a plus
• Ability to work in the hiring location (Beijing) without sponsorship, and willingness to travel regularly within North China and occasionally outside of the North China region

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

                      Shorelight is an Equal Opportunity Employer.