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Enrollment Counselor, India

Gurugram , India

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Shorelight Education is seeking to hire an Enrollment Counselor to execute an international student recruitment strategy for the INDIA market targeted at international students seeking a US university degree. The role will primarily be focused on engaging with, consulting, advising, supporting, and enrolling qualified potential international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners programs. An Enrollment Counselor’s performance is reviewed and monitored based on enrollment results, the quality of outbound and inbound calls, lead contact activity, completed applications, attitude, working relationships and communication.


Essential Functions

Student Lead Management

  • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determine if they are qualified to apply and enroll in various academic programs
  • Collaborate regularly with real-time feedback loops with INDIA digital marketing manager and recruitment team on digital campaigns, messaging, lead volume, and lead conversion activities
  • Use a consultative sales approach to guide and support prospective students through the enrollment process
  • Receive and follow-up on potential students via phone, email, and social media and where beneficial and feasible, in person
  • Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student desired goals or career interest
  • Provide a positive and superior student experience
  • Consistently seek opportunity to drive student growth by referrals
  • Maintain a high-level knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in the all steps of the admissions process
  • Understand and communicate the value propositions of our brands (and those of our competitors) in order to be able to provide an excellent student experience by offering the right program


Conversion Activities

  • Drive new student enrollments from pipeline of student leads through conversion efforts
  • Execute on tailored conversion activities to drive conversion from sales qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
  • Leverage available tools and develop new that move students through the conversion process including scholarships, student ambassador connections, webinars, testimonials, campus visits

Tracking and Reporting

  • Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
  • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities and processes;
  • Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of your student pipeline

 Minimum Qualifications

  • Ability to sell high value, consumer services or products
  • Proficient in writing and speaking English
  • Working knowledge of Microsoft Office (Word, Excel, Power Point)
  • Must possess confident telephone presence
  • Must possess excellent verbal, written and interpersonal communication skills
  • Must be self‐motivated and able to work effectively in a team environment
  • Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Possess high-level understanding of products and degree programs offered to students
  • Must possess effective time management skills, sense of urgency and ability to plan and prioritize daily activities
  • Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
  • Must possess ability to receive constructive feedback and demonstrate accountability
  • Must possess critical thinking, problem solving skills and good judgment

 Preferred Qualifications

  • Prior education sales/enrollment experience preferred
  • Working knowledge of CRM software, e.g.

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer