Skip to content
Back to Careers Page

Enrollment Counselor, LATAM

Bogota , Colombia
Bogota , Colombia , Colombia

About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Enrollment Counselor executes an international student recruitment strategy at international students seeking U.S. university degrees. The role primarily engages and consults with, advises, supports, and enrolls qualified potential international students, helping them to achieve their academic goal of attending one of Shorelight’s university partners’ programs. The Enrollment Counselor’s performance is reviewed and monitored based on enrollment results, the quality of outbound and inbound communication, lead contact activity, completed applications, attitude and working relationships.

The role will also be focused on: 1. Identifying and propose best practices from the team in order to optimize the region’s performance and 2. Engaging with, consulting, advising, supporting, and enrolling qualified potential international students in achieving their academic goals by enrolling them in one of Shorelight’s university partners programs. An Enrollment Counselor’s performance is reviewed and monitored based on regional DTS results and individual enrollment results, the quality of lead contact activity, completed applications, attitude, working relationships and communication.


Essential Functions

Process Optimization

  • Identify and communicate on market trends seen by the DTS team to promote better campaigns from MKT and increase conversions from the entire DTS team
  • Follow up on Soft Denials and actively promote best practices to increase the conversion rate of this channel
  • Consistently work with current tools such as Salesforce and Tableau and indicate ways to streamline team usage
  • Generate new activities with referred students and their families. Identify Student/parent ambassadors in market to help us promote our programs

Student Lead Management

  • Contribute to the growth of the business and to new student enrollments by assessing potential applicants and determine if they are qualified to apply and enroll in various academic programs
  • Collaborate regularly with real-time feedback loops with LATAM digital marketing manager and recruitment team on digital campaigns, messaging, lead volume, and lead conversion activities
  • Use a consultative sales approach to guide and support prospective students through the enrollment process
  • Receive and follow-up on potential students via phone, email, and social media and where beneficial and feasible, in person
  • Build rapport and provide guidance for students interested in obtaining a degree or certificate program based on prospective student desired goals or career interest
  • Provide a positive and superior student experience
  • Consistently seek opportunity to drive student growth by referrals
  • Maintain a high-level knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in the all steps of the admissions process
  • Understand and communicate the value propositions of our brands (and those of our competitors) in order to be able to provide an excellent student experience by offering the right program

Conversion Activities

  • Execute on tailored conversion activities to drive conversion from sales qualified lead to application, application to confirmation, and confirmation to enrollment via multiple platforms to reach enrollment goals
  • Leverage available tools and develop new that move students through the conversion process including scholarships, student ambassador connections, webinars, testimonials, campus visits

Tracking and Reporting

  • Leverage Salesforce CRM for tracking of assigned students to track their status and progress toward enrollment
  • Create consistent and observable documentation in Salesforce and throughout the student cycle of student engagement, activities and processes;
  • Maintain and keep updated an ongoing student pipeline status dashboard to provide ongoing updates and reports to the team on the health of your student pipeline

Minimum Qualifications

  • Ability to sell high value, consumer services or products
  • Proficient in writing and speaking English
  • Working knowledge of Microsoft Office (Word, Excel, Power Point)
  • Must possess confident telephone presence
  • Must possess excellent verbal, written and interpersonal communication skills
  • Must be self‐motivated and able to work effectively in a team environment
  • Proven ability to work independently and manage multiple tasks efficiently and effectively by meeting quality standards
  • Possess high-level understanding of products and degree programs offered to students
  • Must possess effective time management skills, sense of urgency and ability to plan and prioritize daily activities
  • Must possess consultative skills and demonstrate ability to adapt to change in a fast-paced environment
  • Must possess ability to receive constructive feedback and demonstrate accountability
  • Must possess critical thinking, problem solving skills and good judgment
  • Spanish language skills

Preferred Qualifications

  • Prior education sales/enrollment experience preferred
  • Working knowledge of CRM software, e.g.

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer