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Enrollment Services Manager – EMEA

Dubai , United Arab Emirates

About Us

Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.

Job Overview

The Enrollment Services Manager leads and executes our pre-arrival conversion activities in the EMEA region (Africa, Europe, Middle East and Russia/CIS). Based in Dubai, the Enrollment Services Manager works as part of a highly motivated professional team and is responsible for regional visa success, overall conversion, pre-arrival completion and arrival of students on campus. The Enrollment Services Manager leads the regional-based Enrollment Services Advisors to support agents, prospective international students, and their families with the application, financial, visa, and pre-arrival processes to our partner universities and surrounding communities.

This position works closely with regional Recruitment Managers, admission and marketing/direct sales teams, and Shorelight’s partner campus teams to provide student-focused, optimal learning experiences and services that lead to student success.  Measures of success for this role include the ability to drive conversion from deposit to enrollment, high rate of pre-payment, high rate of visa issuance, and on-time arrival to campuses. The position directly reports to the Assistant Director of Enrollment Services.

Key Responsibilities

I-20 and Visa Preparation

  • Collaborate closely with admissions, agents and recruitment for all confirmed students to ensure efficient completion of required documents to achieve I-20s for students
  • Provide a comprehensive visa preparation service to students and agents including regular presentations to agencies, sharing of tips and best practices, and mock visa interviews with students to achieve high visa issuance rates
  • Track and analyze visa appointments, embassy processing times and student interview feedback to continuously enhance and adapt visa preparation according to current trends and insights

Team Leadership

  • Lead and execute the EMEA Enrollment Services strategy and plan that drives a culture of data-driven conversion efforts and concierge service across the enrollment funnel
  • Liaison with colleagues from various departments, including headquarters, IT, admissions, marketing, recruitment and campus teams, to drive technical improvement and facilitate resources  
  • Manage regional Enrollment Services staff and day-to-day service operations, including tracking performance and promoting continuous training to the regional ES team and effectively managing workflow as determined by enrollment cycles. 
  • Collaborate closely with admissions, agents and recruitment for all confirmed students to ensure efficient completion of required documents to achieve I-20s for students
  • Lead the onboarding and training of new enrollment services staff and provide enrollment services training to new recruitment team members in collaboration with the regional recruitment team
  • Act as key contact for the campus student services teams post arrival to help the regional teams communicate with channel partners/parents to assist with any follow-on activities post enrollment (i.e. student attendance, performance etc.)   

Pre-Departure Process and Stakeholder / Student Family Engagement & Management

  • Design, manage and facilitate an engaging and informative pre-departure concierge service for students, parents and agencies
  • Participate with the planning and implementation of pre-departure events (online and offline)
  • Ensure students within the regional pipeline are meeting financial obligations (90% pre-payment) and completing the required pre-arrival tasks and documentation prior to arrival to ensure a smooth enrollment
  • Apply a methodological approach to conversion and pre-arrival activities and engage in a variety of proactive activities to ensure students progress through the conversion process
  • Build a strong rapport with key channel partners, partner campus teams, admissions and any other key stakeholders
  • Maintain a high level of knowledge of current programs, products, processes, and policies
  • Demonstrate expertise in all steps of the admissions process

 Data Analysis and Reporting

  • Provide key partner’s VIP service, including customized reports, regular update of student progress, and in agent office visits
  • Analyze data in order to provide ongoing weekly updates, reports and forecasts to the Assistant Director of Enrollment Services and the Regional team for all students
  • Be the point of information and clarity on all conversion activities and student status
  • Maintain a database of respective regional students to track their status and progression to enrollment


  • Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
  • 5+ years of experience in the international education/recruitment industry
  • Proficiency in writing and speaking English
  • Proficiency in writing and speaking Arabic preferred
  • Experience managing/leading a team
  • Proven ability to multi-task, balance priorities, set and manage timelines for deliverables with minimal supervision
  • Proven track record of working collaboratively in a matrix governance model
  • Strategic-minded and sales-driven, strong drive for results, pressure-resilient
  • High proficiency with technology and reporting programs/systems, specifically Salesforce
  • Excellent communication and presentation skills
  • Detail and data-oriented
  • Strong customer service and account management skills with an ability to foster an exemplary customer service ethic within the team.

Preferred Qualifications

  • Existing network and relationships within the education industry in EMEA region, strong working knowledge of key international markets, programs and products 
  • Salesforce CRM experience 

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Shorelight is an Equal Opportunity Employer.