Recruitment Manager, MENA
About Us
Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.
Job Overview
The Recruitment Manager, MENA executes student recruitment, and pre-arrival conversion activities across MENA, targeted at international students seeking a U.S. university degree. The role will include channel development and account management of a regional network of direct and indirect accounts, along with building and managing student campaigns and pre-arrival processes, spanning the entire application cycle start to finish, that successfully drive enrollments to Shorelight’s university partners.
This position is based in Dubai in MENA and directly reports to the Regional Director, EMEA.
Essential Functions
Business Development and Relationship Management
- Help build and drive execution on Shorelight’s regional student recruitment strategies, partnering with members of the sales, marketing, admissions, and enrollment services teams to achieve regional goals and ensure end-to-end student conversion
- Grow and manage key channel accounts and partnerships to achieve enrollment targets for all university partnerships
- Develop and grow government sponsored and non-sponsored/private business in the region
- Travel extensively to attend recruitment and outreach activities, seminars, conferences, meetings, and training events. Build strong and lasting relationships with current and prospective students, families, faculty, staff, agents, partners and other external institutions and vendors.
- Work effectively with the university liaisons to ensure smooth entry into the school or program (working with Finance on incoming deposits, tracking of payments, processing of agent contracts and commissions as necessary, assisting with form completion, coordinating arrival transportation for new incoming students, etc.)
Visa / Pre-Arrival Program
- Provide a comprehensive visa preparation service including regular presentations, sharing of tips and best practices, and mock interviews with direct and indirect audiences to achieve industry-leading visa issuance rates for current students in your pipeline
- Track and analyze visa appointments, embassy processing times and student interview feedback to continuously enhance and adapt visa preparation according to current trends and insights
- Manage national key accounts for VIP enrollment service
- Collaborate closely with admissions, agents and recruitment for all confirmed students to ensure efficient completion of required documents to achieve I-20s for students
- Ensure student’s financial obligations are met by facilitating payments of tuition and other associated fees before departure – achieving 90% pre-payment
- Ensure agents/students and their families complete and submit pre-arrival forms and documentation to campuses, with a focus on the transportation form so campus teams can effectively manage the arrival process
- Work with recruitment, students and agencies to ensure on-time arrival of students to campus for orientation
Process and Data Management
- Maintain a data-driven approach to recruitment, monitoring enrollment trends, and reporting on all phases of recruitment process to the Regional Director, utilizing technology systems
- Maintain maximum levels of competitor awareness, product knowledge, and market intelligence
- Execute on efficient and streamlined processes for all stages of the recruitment process (inquiry, application, assessment, offer, acceptance, visa applications, orientation, etc.) with strong focus on conversion of inquiries to applications
Minimum Qualifications
- Fluent in Arabic, speaking, reading and writing
- Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
- 3-5 years of experience in the international education/recruitment
- Strong sales and account management skills
- Proven track record of working collaboratively
- Strategic-minded and sales-driven, strong drive for results, pressure-resilient
- Proficiency with technology and reporting programs/systems
- Excellent communication and presentation skills
- Exemplary customer service skills and ability to foster a customer service ethic within the work team
- Willingness to travel
Preferred Qualifications
- Beneficial to have existing network and relationships within the education industry in the US, strong working knowledge of key international markets, programs and products, and US higher education
Application Process
To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.
Shorelight is an Equal Opportunity Employer.