About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Senior Manager, Executive Education, is responsible for achieving enrollment targets for Shorelight Live Executive Education programs. This role encompasses a number of core responsibilities, including conversion of leads generated by various demand-generation campaigns, direct and targeted outreach to prospects acquired through referral campaigns, presentations at events that promote executive education programs, direct engagement with the HR or training departments of large employers (with sizeable internal training budgets). 

This position is based in a Tier 1 city in China, and directly reports to Shorelight’s Vice President – International Development, based in Boston, USA.

Essential Functions

Lead Conversion  

• Work closely with local marketing teams to convert leads generated by various online marketing campaigns, as well as leads resulting from in-person activities at expos or events
• Work with prospective students from early stage (‘leads’) to successful enrollment in their desired executive program
• Grow revenue through the development of profitable channels such as agent and institutional relationships in line with the agreed sales and marketing strategy
• Utilizing Salesforce CRM system, establish, monitor, and report on goals, milestones, and KPIs that enable Shorelight to track toward its program bookings goals
• Work closely with other Shorelight functions to ensure a smooth student transition to enrollment, including various handoff points to Admissions, Enrollment Services, Account Managers of channel partners and local universities, Boston HQ, and other Shorelight University partners

B2B Relationships 

• Leverage existing networks of contacts relevant to identifying and enrolling executives into high-end professional programs
• Use online, telephone and face-to-face communications, to identify and sell into prospective executive associations and networks, and to nurture good relationships with potential students
• Promote single and multi-participant training packages for executives employed by leading technology employers (as well as other firms with an internal focus on AI training for executives)

Business Development 

• Engage with the most senior executive levels (Director, General Manager, Vice-President, C-suite) of prospective clients
• Working closely with the Marketing team, plan and implement relevant sales and marketing campaigns throughout the market via on-line and off-line events, including agent engagement events, corporate events, training, organization-partnership events, and social and digital media campaigns

Minimum Qualifications

• Bachelor’s degree, preferably in Marketing, Communications, Business, HR or similar
• 8+ years of sales and marketing experience with HR Learning and Development divisions or within the education industry
• Strong results orientation and high drive
• Autonomous deal ‘hunter’ mentality
• Proven track record of working collaboratively in a matrixed environment
• Strategic-minded and sales-driven, resilient to pressure
• Proficiency with reporting programs and systems – especially Salesforce CRM
• Excellent communication and presentation skills (both in English and Mandarin)
• Advanced customer service skills and ability to foster a customer service-focused culture
• Ability to travel domestically at least 20% of the time
• Existing network and relationships within the HR/executive training industry
• Fluent in written and spoken English and Mandarin

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter or send application to recruitmentchina@shorelight.com

Shorelight Education is an Equal Opportunity Employer.