About Us

Shorelight is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

Marketing provides the strategic ownership of all marketing activities to drive demand and conversion. Driven by a deep understanding of markets and customer’s needs, the B2B marketing team drives product demand by developing and executing the marketing plan, bringing new products to market (launch), developing brand positioning and messaging, ensuring competitive differentiation, allowing both recruitment and marketing teams to align and work efficiently to generate and close opportunities.

The Marketing Coordinator (B2B Marketing) supports the execution of regional marketing strategies and plans for new and existing Shorelight products. He or she plays a key role in managing reporting and success metrics against the plans. 

The Marketing Coordinator project-manages critical functions and strategic initiatives within the student acquisition team, including channel expansion activities, digital campaigns, and loyalty programs. He or she acts as a key point of contact for internal and external stakeholders from project inception to delivery.  

The Marketing Coordinator develops a deep working knowledge of our products and our consumers to help inform marketing, product development and positioning. This person works cross-departmentally and with external vendors to ensure timely execution of objectives and establish a robust system for reporting against B2B marketing plans.  The position reports to the Executive Director, Marketing. 

Essential Functions

 Project Management of Channel Expansion Initiatives 

• Collaborate with Shorelight’s marketing and global student recruitment teams in the development and management of project plans aligned to channel expansion initiatives, primarily divided into acquisition of new channel partners and increased productivity of existing channel partners 
• Manage a network of vendors, including digital and creative agencies, to deliver and execute against key student acquisition initiatives
• Communicate key deliverables, milestones, and progress to project stakeholders

Communications

• Work with stakeholders to develop a best-in-class B2B communications plan, ensuring that Shorelight and partner universities are engaging and informing our channel partners regularly and effectively  
• Develop streamlined and on-brand communication templates for regional marketing team members to use for B2B communications
• Assist the team in using appropriate messaging platforms/lead nurture across our brands and audiences, as required

Global Team Support 

• Act as the coordination point for the global marketing team, assisting the Executive Director, Marketing, in implementing strategic marketing plans and alignment with key marketing strategic pillars
• Serve as an operational point of contact for regional marketing, digital marketing, and creative teams to ensure that planned B2B marketing activities and campaigns are delivered on time and as specified
• Provide overall administrative and communications support for the B2B marketing team, as needed

Measure, Monitor, and Report on Efficiency of Marketing Strategy

• Track the efficiency of all B2B marketing projects and align results with marketers and sales managers across the company; this includes working closely with internal account managers to ensure and manage B2B lead, contact, and account consistency or accuracy within our CRM (Salesforce)   
• Lead and manage channel partner collateral planning, budgeting, quality control, and production

Brand Ownership and Accountability In-Market

• Ensure all brands within the Shorelight brand architecture are treated according to brand guidelines; monitor usage, identify misuse, and rectify in-market 
• Act as the B2B brand and tone-of-voice guardian within Shorelight, ensuring that we are communicating with channel partners in a consistent voice, look, and feel 
• Drive student enrollment by working with the wider marketing team to initiate and localize agent marketing and conversion campaigns via automation platforms (Marketo), CRM (Salesforce), and social media

Cross-Functional Operations

• Utilize third-party vendors for technical expertise and manage these relationships where necessary
• Clearly identify and define absent content that requires sourcing from campus teams
• Act as the primary point of contact for the global marketing team’s needs, working with the wider central marketing team to address these requests

Minimum Qualifications

• Bachelor’s degree in marketing, communications, business, international relations, or related area 
• 3+ years of experience in the international education/recruitment industry or a similarly structured industry
• Excellent project management skills, including setting priorities and anticipating needs
• Ability to work with CRM systems to monitor progress, report on key metrics, and communicate across the channel
• Proficiency with Adobe Creative Suite (In-Design, Photoshop, Illustrator, and Acrobat)
• Strong knowledge of social media platforms, including LinkedIn, Facebook, Twitter, YouTube, and North Asia localized media platforms
• Ability to collaborate with stakeholders from local, national, and international constituencies
• Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
• Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
• Flexibility to work over multiple time zones
• Ability to travel as needed to work with key agents or feeder schools in developing messaging and look and feel of marketing materials

• Eligibility to work in and travel freely to and from the United States without sponsorship

Preferred Qualifications

• Experience working in Marketo or similar lead automation tool
• Project management experience in a creative agency environment
• Knowledge of student recruitment processes and systems
• Experience working with B2B partners in the international higher education space

Application Process

To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.

Background Check Required–Education, Criminal, Identity

Shorelight is an Equal Opportunity Employer.