VICE PRESIDENT, CHINA RECRUITMENT

About Us

Shorelight Education is reinventing the international education experience for students worldwide. Based in Boston, the company works directly with top-ranked, nonprofit American universities to build innovative programs and high-touch, technology-driven services that help talented students thrive and become global citizens.

Job Overview

The Vice President, China Recruitment, develops and executes a student recruitment strategy across China that targets international students seeking their U.S. university degrees. This recruitment strategy will ensure Shorelight’s continued growth in China. The VP works closely with both regional and Boston-based teams, including the General Manager, Asia; Executive Director of Global Recruitment; Chief Recruitment Officer; Finance and Marketing Departments; Shorelight Live and other functions based in Boston headquarters to develop and execute on this recruitment strategy.

The VP line-manages Shorelight’s regional recruitment team and leads high-level account development and management of key channel partners. The VP drives and ultimately ensures the execution of the recruitment strategy across the region and multiple channels to maximize students’ opportunities and Shorelight’s revenue across its portfolio of partner universities. This individual assumes ultimate responsibility for leading the recruitment business in China.

This position is based in Shanghai and reports directly to the Chief Recruitment Officer, who is based in the United Kingdom.

Essential Functions

Regional Strategy/Operations

• Develop and lead the execution of regional revenue growth strategy across channels, products, and subregions to support Shorelight’s growth goals
• Work with General Manager, Asia and local leadership to develop multisector approach that leverages regional resources
• Work closely with headquarters in Boston to deliver critical feedback on new products, universities, and programs, with the goal of optimizing all products for the region
• Maintain high levels of competitor awareness, product knowledge, and market intelligence
• Work closely with the Recruitment Director to ensure the recruitment strategy is being well executed through the recruitment team
• Develop plans to rapidly expand the agent channel through Business Development and digital processes
• Collaborate with digital teams and contribute to direct recruitment plans
• Collaborate with Shorelight Live team and contribute to plans for expansion of Shorelight Live in China
• Develop plans to ensure Shorelight recruits required numbers of students for all partners
• Work with Chief Recruitment Officer and Finance Department to develop business models that improve Shorelight’s growth in China and lower the costs of acquisition

Team Management

• In conjunction with the Regional Director and General Manager, develop an efficient organization that leverages staff strengths and recruitment opportunities while managing growth across the subregions
• Collaborate with other regional teams (enrollment services, admissions, D2C) on priorities and initiatives to achieve targets
• Foment an inclusive office culture across all functions to ensure team members are working toward a common goal
• Manage the recruitment teams to ensure Shorelight is reaching its goals for enterprise agents, agent channel expansion, high school network, Shorelight Live, D2C recruitment, and university partners
• Work with local leadership and Boston headquarters on staff development and retention, with the goals of minimizing turnover and promoting internal advancement

Minimum Qualifications

• Bachelor’s degree, preferably in marketing, communications, business, international relations, or related area
• 10+ years of experience in the international education/recruitment industry or a similarly structured industry
• 7+ years of direct line management experience
• Strong sales and account management skills
• Proven track record of working collaboratively in a matrix governance model
• Strategic-minded and sales-driven, with strong drive for results
• Ability to work successfully in a fast-paced environment while remaining pressure-resilient
• Proficient with technology and reporting programs/systems
• Excellent communication, negotiation, and presentation skills
• Exemplary customer service skills and ability to foster a customer service ethic within the regional team
• Willingness to travel across the region (approximately 30–40%)
• Willingness to travel to the United States twice a year on average and to regional director conferences as needed
• Existing network and relationships within the education industry
• Fluency in English

Preferred Qualifications

• Master’s degree
• Fluency in Mandarin