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Vice President, Strategic Marketing
United States ,
Description
Vice President, Strategic Marketing
Remote US
About Us
Shorelight is reinventing the international education experience for both students and universities. In partnership with leading U.S. institutions, we build innovative degree programs—whether on campus or cloud-based, in the United States or students’ home countries—that help students thrive and create a new generation of successful, globally minded alumni.
Job Overview
We are seeking a dynamic and experienced Vice President of Strategic Marketing to help lead the transformation of our marketing function into a student-focused, world class organization. This role will be responsible for shaping global campaign strategy, overseeing content strategy and creation, managing regional marketing campaign strategy, and leading both virtual and in-person event management. This role will also oversee the planning and execution of new go-to-market programs for Shorelight’s brand and university partners, ensuring the alignment of marketing strategies with business goals to drive growth and student success.
The Vice President of Strategic Marketing leads a group of regional marketing team members. He/She/They plays a key role in managing reporting and success metrics against plans, as well as setting up and reporting on feedback loops from students, recruitment, and channel partners.
The Vice President liaises with strategic initiatives within the student acquisition team, and acts as a key point of contact for internal and external stakeholders.
The Vice President has a deep working knowledge of Shorelight’s products and consumers to help inform marketing, product development and positioning. This person works cross-departmentally and with external vendors to ensure timely execution of objectives and establishes a robust system for reporting against marketing plans.
Essential Functions
Strategic Leadership
- Develops and implements comprehensive marketing strategies across regions and various program verticals in collaboration with our channel partners and directly to students.
- Strategize and help plan a global events strategy and plan for delivery, in partnership with marketing, demand generation, global recruitment, and analytics.
- Ability to manage a busy calendar of events and incorporate on stakeholder feedback, budget and timeline constraints.
- Conducts market research to analyze trends, competition, consumer behavior, shaping the overall marketing approach.
- Lead a team of marketing directors and managers in charge of execution of marketing activities.
- Design campaigns that help bring Shorelight programs and universities to 180+ countries.
Analytics and Tracking
- Track the success of all marketing initiatives and events (though qualitative and quantitative metrics) and report regularly to stakeholders, ensuring a constant feedback and improvement loop to inform investment decisions and ROI.
- Own and use metrics and analytics to ensure marketing initiatives are accurately tracked in Salesforce, Marketo, and other Marketing systems.
Cross-Functional Operations and Leadership
- Develop and share plans for campaigns, promotions, incentives, and events-related digital marketing, CRM, content and creative support that is required to target, communicate, promote, and deliver marketing initiatives effectively.
- Lead content strategy designed to help students and channel partners have the right content for their needs – for both print and digital, but also social media and promotions.
- When required, manage and act as key-point of contact for external consultants (events management experts) and vendors (hotels, catering, exhibitions etc.), including their contracts and payments.
- Support planning, logistics, and execution of large-scale familiarization trips.
- Ensure events materials are correctly branded and contain accurate, up-to-date, product information.
- Comfortable working across time zones – meetings and events may take place outside of normal working hours.
Security
- Comply with Shorelight Written Information Security Policy, and all other Shorelight Information Security Policies and Procedures.
- Take responsibility for any Shorelight assets assigned to you.
- Promptly report any security events, incidents, or weaknesses to Shorelight Security.
Minimum Qualifications
- 10+ years’ marketing management experience
- Ability to design, plan, and develop marketing strategies across regions
- Professional experience in a project management
- Ability to think independently, thoroughly and critically in fast-paced contexts
- Ability to collaborate with stakeholders from local, national, and international constituencies
- Superior interpersonal and communication skills, including excellent ability to communicate with people from a wide variety of cultures and linguistic backgrounds
- Ability to foster collaboration and trust, work collegially, and inspire others to high levels of performance
- Bachelor’s degree
- Working fluency in English required
Preferred Qualifications
- 10+ years’ marketing management experience within international education or higher education
- Masters’ degree
Application Process
To apply for this position, please visit the Shorelight Careers page to submit an application with a resume and cover letter.
Shorelight is an Equal Opportunity Employer.